Your full-service


We're experienced professional journalists, designers and corporate communications pros led by Margot Lester. Our focus is high-quality and high-value brand journalism, strategy and operations consulting and invididual coaching/team training.  

On time.

On budget.

No excuses.

No whining.

69% of The Word Factory's business is from repeat customers.

What we do

Our business is creating big and positive impact for yours. With 25+ years in the business, we've earned our chops and use that expertise and experience to deliver quality content, results-getting consulting and transformational coaching to you.

Let's collaborate.

Content Marketing

Everybody needs quality content. We provide words and images for everyone from global brands to local start-ups so they can inform and educate, drive sales, build loyalty and trust, and boost performance. Let us help with one-off projects, campaigns or special initiatives.


We advise brands, media companies and executives on solving complex content operations issues, improving individual and team performance and streamlining processes. We work in all industries with a focus on healthcare, media and financial services/insurance.


If you want to become a more efficient, influential and effective communicator, and you want to have fun doing it, our founder, Margot Lester, is the coach you want in your corner. Learn strategies and techniques to be a better writer from the woman who literally co-wrote the book.

Training & Workshops

Our training recharges creative teams, upgrades employee skills, trains new hires and level-sets recently formed workgroups. We share proven and easy-to-implement strategies to increase output, drive engagement, create with empathy, elevate quality and accelerate cycle times. 

Speaking & Emceeing

I deliver perspectives, inspiration, how-to advice and operational insights in a high-energy engaging style. I can carry a solo presentation or keynote and contribute to panel discussions. I'm also an effective facilitator and emcee. Book me for your conference, webinar, panel or board meeting. 

Social Good

 Mobilizing supporters, educating the public and shaping the debate require concise and directed communication. Let us help your nonprofit or advocacy group tell its story and connect with crucial stakeholders and influencers to advance your cause with content or training.

Don't Take Our Word For It

I've worked with Margot and The Word Factory for a number of years while employed for four different brands and on countless projects. Her team has excelled at written articles, infographics and interactive quizzes, and she proactively brings ideas to the table acting as an extension of the team.

Norma Gaffin

Director of Communications & Content Marketing, BlueSnap; former Content and Social Manager, Philips Lifeline

Margot is an innovator. She has a keen eye for what's interesting, and an ability to make it even more interesting.

Steve Eisenstadt

Content Director, Offleash; former VP, Brodeur Worldwide

Tips for National Card & Letter Writing Month

Updated April 2024: Advice for writing better letters and thank-you notes.

Supporting the next generation of communicators

Check out my toolkit for young journalists and climate communicators!

Our best advice of the year (so far)

Get our best advice on time management for writers, inclusive language and nature journaling in this roundup of the most-read blog posts in 1Q24.

Drop everything and do this right now

Trust me, you don't want to have to figure out medical or family leave under emergency conditions. Here's a list of things to explore now, before you have to.

Struggling readers can be strong writers

You can be a solid writer without being what most people think of as a solid reader. I know, because I struggle to read for learning myself.

Reach out

Like what you see? Want to learn more? Got a question? Hit the button!