Here are some interesting content marketing data points from Hubspot:

blogging termsCompanies that blog get

  • 55% more website visitors
  • 97% more inbound links
  • 434% more indexed pages

than companies that don’t.
Source: 2009 HubSpot research

Additionally, 57% of companies that publish a business blog have acquired a customer from a blog-generated lead. Source: HubSpot’s State of Inbound Marketing 2011

This data shows the power of a good blog and relevant, timely content development. How can you get in on this? Build – or increase – your blogging. Here are 10 of our posts to help you, whether you're starting from scratch or from an established foundation.

Blog topics

1. Where the ideas are
2. More sources for blogging ideas
3. The quality of your ideas

Writing blog posts

4. Just blog it!
5. Get over it and write.

Formatting and SEO

6. Making long blog posts easier to read
7. Content length and SEO value
8. Tips for choosing photos

Getting noticed

9. Marketing your blog
10. Are you commenting?