You don't have to be a small business to participate in #SmallBusinessSaturday (27 November) or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts (including sole proprietors, freelancers and contractors).
4 ideas for Small Business Saturday
We compiled 4 ideas to help your business to get in on the action.
- Buy an ad on Google or Facebook, in the local paper (if you're lucky enough to have one) or on the local radio station to highlight your small business clients and partners. Bonus points if you buy an ad on their site!
- Provide promotional or creative support to help a small business with holiday or SBS marketing. Underwrite an ad buy. Donate design services. Allocate banner space on your site. Authorize a social media take-over. Take the lead on a co-marketing campaign.
- Write a blog post, op-ed, LinkedIn article or radio commentary. Explain why it's important to partner with smaller companies, highlighting one or two examples of your own. Encourage others to increase their commitment to smaller enterprises. Craft short profiles of the small business owners you work with. Promote widely on social media.
- Amplify Small Business Saturday social media posts from your smaller clients and partners via your personal and business accounts.
Use these ideas as inspiration for showing small businesses some love this holiday season and all year long.
About the hero image: I grew up in my family's gourmet grocery. That's them in the publicity photos my Dad, a former ad man, art directed.