by Margot Carmichael Lester | Aug 10, 2015 | Content & Content Operations, Marketing, Advertising & Promotion, Public Relations/PR practice
...and why that might be a problem Oh, the corporate style guide. Whether it's a formal bound document, a slick PDF or just a hand-scrawled list of dos and don'ts, this foundational document can be a blessing or a curse. I'm not going to debate its usefulness. Done...
by Margot Carmichael Lester | Jul 7, 2014 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Social Media, Writing/How to Write
For the longest time, I've been relying on models to show colleagues and clients the results were trying to achieve in our work. The purpose is always to use these exemplars as a guide, not to copy them wholesale. Twice in the last week, though, I've realized that...
by Margot Carmichael Lester | Apr 22, 2013 | Content & Content Operations, Writing/How to Write
I was lucky enough to meet Wyndham Robertson early in my career and to say she influenced me greatly is an understatement. Her indelible Southern charm, easy style, incredible smarts and unending generosity not only helped me become a better writer, but opened doors...
by Margot Carmichael Lester | Jan 23, 2013 | Content & Content Operations
In the rush to engage audiences, distribute workflow, lower headcount and fill the content supply chain, many organizations have turned to user-generated content. Users can be a great source of all kinds of content from testimonials to video demos, from how-to...
by Margot Carmichael Lester | Oct 29, 2012 | Best Practice, Content & Content Operations, Public Relations/PR practice, Writing/How to Write
We’ve all seen them. Heck, some of us have written them. Those news release quotes that are cumbersome, boring and … contrived. They generally show up when we're writing: For publicly traded and highly regulated industries, our friends in Legal want to make sure we...
