About The Word Factory

Giving you your words' worth since 1993.

I'm a seasoned journalist &  communicator.

This is the only work I've ever done.  That means I bring 41 years of profesional experience to every project, from content to strategy to coaching.

I understand business.

I grew up in a family business, have run The Word Factory successfully since 1993 and been a fractional officer at two start-ups giving me a deep understanding the enterprise and how content supports operations and drives revenues.

The Word Factory a North Carolina-certified historically under-utilized business and a SAM-certified federal contractor.

Margot Lester, CEO, The Word Factory

Margot Lester

CEO, Strategist, Coach & Editor-in-Chief

I've been working in journalism since high school and in content marketing since we called it custom publishing. When I’m not slinging words, I run our newsroom, manage client relationships and coach professionals who want to communicate better. My work also includes consulting with start-ups and Fortune 100 companies on communications and content strategy, workflow optimization and talent management/development. I've got three award-winning books to my name, including Be a Better Writer. I do a lot of advocacy work, too, especially around voting, health equity and environmental education. Fun facts: I'm certified in Wilderness & Remote First Aid and Interpretative Guiding -- and I'm a Tar Heel born and bred.

Meet the Force Multipliers

These long-term partners allow me to scale up for bigger projects or bring specific expertise to our work.


Ben Hippen MD - The Word Factaory
The Word Factory's Design Guru, Marc Borzelleca
Peter Andersen of The Word Factory

Ben Hippen, MD

Healthcare & Health Sciences Editor

My career includes professional experience as a composer, songwriter, software developer, and emergency physician. Along the way I’ve had experience writing long- and short-form fiction, nonfiction, blogs, poetry, lyrics and software. I’ve lived in the rural heartland, the urban coasts and the Horn of Africa. Since retiring from medicine I’ve been devoting my time to writing and editing (both prose and music). At The Word Factory: Ben reviews all our health, wellness and medical content for accuracy and voice. He's also our resident expert on all things social, holding certificates in Social Media Marketing and Advanced Social Advertising from the HootSuite Academy. Fun fact: My favorite backpack has been with me to six continents; we still haven't gotten to Antarctica.

Marc Borzelleca

Art Director, Designer, Style Guru

I've been working in the design industry for quite a long time, designing everything from logos and corporate branding to product and package design. From 2d to 3d, large to small, corporate to funky, I've created them all. My goal is to make the world a more attractive place, one design at a time. Learn more about my approach to design and see my workAt The Word Factory: Marc designs everything from meaty ebooks to beautiful infographics. He also designed the icon set based on our logo. Fun fact: Margot & I met in Hollywood and volunteered together at ArtShare L.A.

Peter Andersen

Lead Editor, Writer & Trainer/Coach

 I’ve been writing since I was a kid. In my professional life I’ve worked as a journalist, writing teacher, newspaper editor, freelancer, and technical writer. I spent 20 crazy years at Microsoft writing and producing software manuals in English and dozens of other languages. These days I focus on creating brand journalism, screenplays and my upcoming collection of essays, Damn Good Things. At The Word Factory: Pete covers technology, cybersecurity, parenting and sandwich-generation issues; edits projects; and provides coaching and training. Fun fact: Margot joined me and two other friends on an epic trip to Cuba.

We're so white.

We know.

Despite all the white faces on this page, we really are committed to diversity, inclusion and racial justice. 

Read our statement on social justice and our pledge to be anti-racist and more inclusive.

Certified Woman-Owned Business & SAM logos

Like our site's look and operation? Credit Andrea Ferguson and the folks at AndiSites, our web dev partner. AndiSites_logo_378wide

Get to know us!

Like what you see? Want to learn more? Got a question? Reach out!