Bonus Content!
Expert Tips for Global Marketing Pros
Check out my guest post on the Lionbridge blog for recap of an excellent global marketing presentation by Marriott's UX expert at the Internet Summit.
“Too often we create products and expect customers will approach them in the way we think they will,” he said. To drive results in individual countries or regions, you have to consider local influences. That means factoring cultural behaviors and sensitivities into content and web design.
