Here's an example of fantastic writing from Allan Sloan, Fortune's editor at large:

How Washington is Destroying the Economy

Even if the topic doesn't grab you, I encourage you to read the piece. Why? Because it's full of great writing techniques.

  • The ideas are solid, regardless of your ideology, and there's enough detail for the reader to decide for themselves without needing a degree in economics.
  • The voice is crystal clear. Though it's completely authoritative, there's plenty of personality in this piece shown via turns of phrase and sentence fluency. That makes it a fun read -- for real. Even if you hate politics and economics.
  • There's a clear set of recommendations for addressing some of the biggest economic challenges facing our country.
  • It's part rant, part policy brief -- a hard-to-pull-off technique that's incredibly effective when it's done right. And Sloan really does it right.
  • It appeals to people on both sides of the aisle without pandering or watering down -- another tricky technique.

There's a lot to learn about writing from this piece. Study it carefully and you'll find some techniques you can deploy in your own work.

For another analysis of great writing, click here. For more tips on writing, check this out. Want to analyze texts on your own? Read this.