by Margot Carmichael Lester | Jul 28, 2021 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write
I love getting a break from brand journalism and content marketing to revisit my newspaper days and write feature story. Here's my latest for the International Cinematographers Guild Magazine, a behind-the-scenes look at the making of ZIWE, Showtime's break-out hit...
by Margot Carmichael Lester | Jul 20, 2021 | Marketing, Advertising & Promotion
Getting people to change their minds about getting the COVID vaccine is vital to keeping the pandemic in check. But browbeating and shaming isn't going to do the job. This isn't exactly news. We've likely all experienced this influencer fail in our own lives. I know...
by Margot Carmichael Lester | Jul 9, 2021 | Best of Our Blog
Here's a recap of the three most-read posts on our blog for 2Q21: The Big 4. How to add value to your content marketing services.Just do it. Why diversifying your vendor list is the right thing to do and tips for how to do it. Zip it. What you may not know you're...
by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined processes are the...
by Margot Carmichael Lester | Jun 23, 2021 | Public Relations/PR practice
Yesterday I sat in front of a woman who was kvetching to a colleague about the situation at her office -- in her normal speaking volume. She mentioned her own first name, the company's name and then started talking about missed new product delivery targets, a...
