by Margot Carmichael Lester | Oct 26, 2021 | What-Not
My colleague, Pete Andersen, has a real knack for finding joy in even the smallest occurrences. When he shared this one with me, I knew it would be a great post. Et voilà! Here’s Pete on the importance of treating customers like human beings. His point: Watch for...
by Margot Carmichael Lester | Oct 20, 2021 | Best Practice
If you're of a certain vintage, you were taught to put two spaces after a period or other mark of terminal punctuation. That was because back in the olden days of typewriters and lead type, each key or letter took up the same amount of space. The "i" took up the same...
by Margot Carmichael Lester | Oct 12, 2021 | Best of Our Blog
There was definitely a throughline in the Q3 blog leader board: quality writing. The posts getting the most clicks and the most comments on social all relate to writing. Let's take a look: Level Up: How to be a better writer My checklist outlining some tips for...
by Margot Carmichael Lester | Oct 7, 2021 | Content & Content Operations
We've all seen the data on how engagement is influenced by images. Here are some tips for taking and selecting photos to use in your content marketing. 3 tips for working with photographers Martha Hoelzer Getting the right shots requires strong collaboration between...
by Margot Carmichael Lester | Sep 29, 2021 | Writing/How to Write
There are tons of examples of great thank-you letters to stakeholder donors. You probably have a bunch in your tax receipts file -- I know I do. But after decades of writing recommendation letters for students seeking admission to undergraduate and graduate programs,...
