by Margot Carmichael Lester | Feb 23, 2021 | What-Not
Did you know the healthcare exchange is open for enrollment? For the last four years, Creative Director Marc Borzelleca and I have created visual content to spread the word since the feds had slashed funding for promotion. This year, because there's soooooo much going...
by Margot Carmichael Lester | Feb 17, 2021 | Writing/How to Write
One of the most common questions I get from coaching clients is, "how can I improve my writing quickly?" There are lots of answers to that question. Working on any of the 6 traits of good writing will improve your product. Picking the one tactic that would deliver the...
by Margot Carmichael Lester | Feb 9, 2021 | Content & Content Operations
The folks over at Black Creative Group shared this useful set of tips for effective Black History Month messaging. If you've got content in the pipeline, check it off against this list before going live.If you're not doing anything this year, put the checklist in your...
by Margot Carmichael Lester | Feb 3, 2021 | Best Practice
If you're not sure how to commemorate Black History Month in your content marketing, advertising etc., here's my one piece of advice: Unless you acknowledge, include and advocate for Black lives past and present the other 11 months of the year, don't post a platitude...
by Margot Carmichael Lester | Jan 26, 2021 | Content & Content Operations, Writing/How to Write
Maybe you learned the writing process in school. I didn't. I wrote. I revised or rewrote. I turned stuff in and my teacher made weird marks in the margin. Sometimes I understood them. Mostly I wasn't sure how they made me a better writer. Anyhow... The writing process...
