by Margot Carmichael Lester | Sep 24, 2021 | Writing/How to Write
If there’s one topic that engenders the most emotion with coaching and training clients, it’s the serial or Oxford comma. We don’t even agree on it here at The Word Factory. Seriously, if you looked at unedited copy from our group, you could narrow down who wrote it...
by Margot Carmichael Lester | Sep 14, 2021 | Best Practice
I recently saw a job listing for a position with a national medical academy and was stunned by the language used in the requirements section. It's that last bullet for me. The language isn't just elitist. To my eyes, it reads beyond biased straight into supportive of...
by Margot Carmichael Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Aug 24, 2021 | Best Practice
National Black Business Month is the perfect time to commit to strengthen your support. This isn't a definitive list of tactics or resources. Use it to catalyze your efforts. How to find Black-owned businesses Here are four ways to identify Black-owned enterprises to...
