by Margot Carmichael Lester | Oct 4, 2022 | Best of Our Blog
Last quarter, our readers were most interested in our tips on replatforming a website, writing with more influence, and email marketing with empathy. Here are there top-ranked posts of Q322: Mini case study: Email marketing with empathy & kindness Persuasive...
by Margot Carmichael Lester | Sep 27, 2022 | Content & Content Operations, Writing/How to Write
It always surprises people when I tell them that punctuation is one of the last things I think about when writing. Sure, I want things to be correct (although that desire brings its own baggage), but while I'm drafting I'm not futzing over whether I need a comma...
by Margot Carmichael Lester | Sep 20, 2022 | What-Not
We're big proponents of voting around here. We take time off for voter registration drives, get-out-the-vote activities and early and Election Day voting. So when we saw this email ahead of National Voter Registration Day from Luno, we were delighted! We're proud to...
by Margot Carmichael Lester | Sep 13, 2022 | Content & Content Operations
I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content. Click here to download the playbook containing the models (and more): A successful fundraising...
by Margot Carmichael Lester | Sep 6, 2022 | What-Not
A colleague wasn't getting good results from emails and Slack messages. They knew their writing wasn't effective didn't know why. When they spoke directly to someone, they were very effective. When they asked me to take a look, two things stood out to immediately:...
