by Margot Carmichael Lester | Aug 10, 2022 | What-Not
It's amazing how such tiny little marks prompt such big feelings. Punctuation -- especially commas -- create more tension in workplaces that the person who cooks fish in the break room microwave. (I need a new example since so few of us work anywhere near a break room...
by Margot Carmichael Lester | Aug 2, 2022 | Content & Content Operations
Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...
by Margot Carmichael Lester | Jul 26, 2022 | Writing/How to Write
Reviews are some of the most popular user-generated content types. We love to review everything, from products and services to restaurants and amusements to trails and travel destinations. One thing we may not think about when writing reviews is accessibility --...
by Margot Carmichael Lester | Jul 21, 2022 | What-Not
Assuming you treat them right -- and I'm going to assume readers of this blog do -- the people who work for you are among your most effective influencers ambassadors. Leveraging their good will is an important tool for sustaining or growing your organization. Their...
by Margot Carmichael Lester | Jul 14, 2022 | Work Samples from Margot Lester & The Word Factory Team
One of the places business gets done in Los Angeles is the dog park. A few days after relocating to Hollywood in the late 1990s, Ursa, my black lab-Basset hound, and I ventured to the Laurel Canyon Dog Park, nestled along Mulholland Drive a couple miles above our...
