by Margot Carmichael Lester | Apr 20, 2021 | E'ship
Customer loyalty is more than a feeling. It has tangible bottom-line impact. And that's why it's worth your time and effort to cultivate and maintain. We ran some numbers recently to look at the impact of customer loyalty on our operation. You can do the same whether...
by Margot Carmichael Lester | Apr 14, 2021 | What-Not
Whether you're an agency owner, a department leader or an individual content creator, enhancing your business financial literacy improves performance, identifies opportunities and risks, and supports better decision-making. Let's assume you understand how to read and...
by Margot Carmichael Lester | Apr 6, 2021 | Content & Content Operations
April is Celebrate Diversity Month, a time to acknowledge and fête the array of different backgrounds and cultures that make up our world. It's also an opportunity for content marketers to review their work and identify opportunities to make our work more inclusive...
by Margot Carmichael Lester | Mar 31, 2021 | Best of Our Blog
Here are the topics that were of most interest to blog readers in the first quarter of 2021: Why we need the writing process -- The writing process divides the task into distinct functions so we can focus our minds and our work more efficiently. Each step builds on...
by Margot Carmichael Lester | Mar 24, 2021 | Work Samples from Margot Lester & The Word Factory Team
Many of us are caring for aging parents -- some who are independent, some residing in assisted living communities and others living at home with us. It's a role that's as rewarding as it is challenging. We know this firsthand here at The Word Factory. Some team mebers...
