by Margot Carmichael Lester | Nov 23, 2021 | What-Not
This blog wouldn't be what it is without you, its audience. And The Word Factory wouldn't be what it is without our clients and partners. We're thankful for the lot of...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a message at the close of...
by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion
You don't have to be a small business to participate in #SmallBusinessSaturday (27 November) or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts (including...
by Margot Carmichael Lester | Nov 2, 2021 | Writing/How to Write
It's Election Day here in Carrboro. One of the things I do every election cycle is write endorsement letters for candidates I support. These missives explain why I'm voting for a certain person and (hopefully) gives them additional context and confidence in casting...
by Margot Carmichael Lester | Oct 26, 2021 | What-Not
My colleague, Pete Andersen, has a real knack for finding joy in even the smallest occurrences. When he shared this one with me, I knew it would be a great post. Et voilà! Here’s Pete on the importance of treating customers like human beings. His point: Watch for...
