by Margot Carmichael Lester | Nov 24, 2020 | Marketing, Advertising & Promotion
Everything's different in 2020, but I'm willing to be that one thing that won't change is the sending of holiday cards. These missives aren't just nice gestures, they're good business. How to use business holiday cards to build your brand Here are four ways to boost...
by Margot Carmichael Lester | Nov 17, 2020 | What-Not
Last weekend I wrapped up a terrific MOOC offered by the University of Alberta: Indigenous Canada. It's all about the history of the native people of that northern part of North America as told by descendants of those people. I'm not Canadian, but this was the only...
by Margot Carmichael Lester | Nov 13, 2020 | What-Not
Earlier this year, I upped my commitment to social justice, particularly anti-racism work. Last night, I finished Michelle C. Johnson's Dismantling Racism class. The class is a part history lesson, part perspective-sharing, part small-group discussions. Michelle...
by Margot Carmichael Lester | Oct 28, 2020 | Marketing, Advertising & Promotion
Customer experience is just a fancy way of saying, "be good to the people who shop with you". And as the child of small business owners, I take that stuff really seriously. My parents, who owned a gourmet grocery, wanted people to feel welcomed, encourage them to try...
by Margot Carmichael Lester | Oct 21, 2020 | What-Not
When it comes to word choice, few people are as adept as Mike "Doc" Emrick. He's best known for calling hockey. But even if you don't follow the icy action, you can appreciate the craft with which Emrick recounts the action. He started in radio and, like the great Vin...
