by Margot Carmichael Lester | Aug 19, 2020 | Best Practice, E'ship
August is Black Business Month, creating a good opportunity for non-Black people to identify and access enterprises owned by Black people. Maybe, like me, you've committed to spending a percentage of your budget with Black-owned enterprises. The U.S. Small Business...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write
The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
by Margot Carmichael Lester | Jul 28, 2020 | Best Practice
Earlier this year, I committed to creating a social justice statement for my company. It's important for even micro-enterprises like mine to codify their values, create concrete steps for living them and establish metrics to track progress toward them. Creating the...
by Margot Carmichael Lester | Jul 21, 2020 | Marketing, Advertising & Promotion
Lots of white-owned companies are evaluating their activities and being more proactive in dismantling racism. For some white small business owners, however, speaking up and taking action may feel inconsequential or even scary. To help these enterprises, I’ll...
