by Margot Carmichael Lester | May 24, 2022 | Marketing, Advertising & Promotion
A picture, as we know, is worth a thousand words. That means pictures *and* words are a super-powerful combination. Since May is National Photography Month, we collected all of our photo-related content in one place to help you upgrade your visual content. From...
by Margot Carmichael Lester | May 17, 2022 | What-Not
Every Election Day, I close The Word Factory so we can participate. This didn't start as a conscious statement about making Election Day a holiday (it should be, and it should be paid). My reasons are because my parents were "political operatives" in our county and...
by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write
We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
by Margot Carmichael Lester | Apr 19, 2022 | Best of Our Blog
There are all kinds of coaches to help you improve your performance at work (and other things, too, of course). In advance of National Executive Coaches Day (there really is such a thing!), I've gathered up some of our most-read posts about working with a writing...
