by Margot Carmichael Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Aug 24, 2021 | Best Practice
National Black Business Month is the perfect time to commit to strengthen your support. This isn't a definitive list of tactics or resources. Use it to catalyze your efforts. How to find Black-owned businesses Here are four ways to identify Black-owned enterprises to...
by Margot Carmichael Lester | Aug 18, 2021 | Training & Workshops, Writing/How to Write
Effective advocacy includes the voices of people directly involved in the cause. These "ambassadors" bring authentic, front-lines voices to outreach and are vital to successful advocacy campaigns. Some people love speaking at events and rallies, lobbying...
by Margot Carmichael Lester | Aug 11, 2021 | Writing/How to Write
One of the most misleading pieces of writing advice is "read a lot". It's not that it's untrue, it's just that it's too broad to really be helpful. Look, if you want to read a lot fiction, feel free. But it's unlikely to help you become a better memo writer, content...
