by Margot Carmichael Lester | Jun 16, 2021 | Best Practice, Content & Content Operations
As we barrel towards the end of the quarter, there are a few critical content marketing tasks to put on your list for the next 3-6 months. This advice applies whether you're a content lead, in-house content marketing team member or independent contractor/freelancer. 4...
by Margot Carmichael Lester | Jun 8, 2021 | Best Practice, Process
If you just look at the charts (and admit it, a lot of us do that), one of the takeaways from the ANA Supplier Diversity report is that the biggest challenge to working with creative shops with non-white, non-cishet non-male owners is supply. It's just too hard, 68%...
by Margot Carmichael Lester | May 28, 2021 | Best Practice
Knock, knock. Who's there? White supremacy. Oh, hey! Come on it. Can I get you some sweet tea?-- Too many people in leadership positions Mini Case Study #1 What Centering White People Looks Like If you're not sure about the importance of centering others and/or the...
by Margot Carmichael Lester | May 19, 2021 | Writing/How to Write
Even people who make their bones writing every single day can get stymied when it comes to beginning a piece. I think some of that is because we all know the start of any story is the make-or-break point for engagement. If we don't hook you at the top it's really...
by Margot Carmichael Lester | May 12, 2021 | Training & Workshops, Writing/How to Write
You're busy. You probably don't think you have time to invest in nice-to-haves like professional development or personal coaching. I get that. But if you've got one hour, you can become a stronger, more influential and faster writer. I've been a professional writer...
