by Margot Carmichael Lester | Dec 7, 2021 | Writing/How to Write
Earlier this year, Fox Vernon decided to expand his coaching website. What happened next was something many of us experience: He just couldn’t get moving on it. As the project slid further down his to-do list, his frustration with it grew, making it even less likely...
by Margot Carmichael Lester | Nov 23, 2021 | What-Not
This blog wouldn't be what it is without you, its audience. And The Word Factory wouldn't be what it is without our clients and partners. We're thankful for the lot of...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a message at the close of...
by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion
You don't have to be a small business to participate in #SmallBusinessSaturday (27 November) or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts (including...
by Margot Carmichael Lester | Nov 2, 2021 | Writing/How to Write
It's Election Day here in Carrboro. One of the things I do every election cycle is write endorsement letters for candidates I support. These missives explain why I'm voting for a certain person and (hopefully) gives them additional context and confidence in casting...
