Be a better rainmaker

Be a better rainmaker

Recently, we lost a regular customer in a round of layoffs and budget cuts. This left us with unexpected capacity for the rest of the quarter (and potentially beyond). It's easy to freak out when this happens and start spinning all kinds of unhelpful scenarios. I know...
Have some fun with it

Have some fun with it

Despite all the (justified) admonitions to be careful with humor, there are times where it's not just allowable but welcomed. Yet too many content marketers are afraid to go there. Don't be! One of my favorite projects was redesigning all the error screens you could...
Best content advice from 1H23

Best content advice from 1H23

Writing advice was the most popular topic for the first half of 2023. Our readers really dug into tips on how to scrap state-of-being verbs and how to improve concision, highlighting a few of the issues facing content creators and brand journalists. And this it's a...