by Margot Carmichael Lester | Aug 15, 2023 | Writing/How to Write
Writer's block is a perennial problem for writers of every age, experience and ability level. It just happens, so you gotta learn to deal with it. I learned to beat writer's block the old-fashioned way. I was in high school working at the late, great Chapel Hill News...
by Margot Carmichael Lester | Aug 1, 2023 | Best Practice, E'ship
Recently, we lost a regular customer in a round of layoffs and budget cuts. This left us with unexpected capacity for the rest of the quarter (and potentially beyond). It's easy to freak out when this happens and start spinning all kinds of unhelpful scenarios. I know...
by Margot Carmichael Lester | Jul 25, 2023 | Writing/How to Write
Verbs are where the action is. Verbs are also where you should put you attention if you want to improve your writing. Just like there are different types of details, there are different types of verbs. Let's take a look at three that influence writing quality and...
by Margot Carmichael Lester | Jul 11, 2023 | What-Not
Despite all the (justified) admonitions to be careful with humor, there are times where it's not just allowable but welcomed. Yet too many content marketers are afraid to go there. Don't be! One of my favorite projects was redesigning all the error screens you could...
by Margot Carmichael Lester | Jul 5, 2023 | Best of Our Blog
Writing advice was the most popular topic for the first half of 2023. Our readers really dug into tips on how to scrap state-of-being verbs and how to improve concision, highlighting a few of the issues facing content creators and brand journalists. And this it's a...
