by admin | Feb 14, 2013 | What-Not
Happy Valentine's Day! Two of my Match.com articles are on the front page of Yahoo! (see red box below): Here are links to the articles: Tips for single caregivers Love lessons from the soaps Related Content: Dump the Valentine's Day dumps When your Valentine has had...
by admin | Feb 4, 2013 | Best of Our Blog
Here are our most-read posts from January: What you can learn from great non-fiction writers: Why studying outstanding non-fiction writing can help you improve your own content creation skills How to write effective subject lines: Tools for creating subject lines and...
by admin | Jan 28, 2013 | Guest Posts, Public Relations/PR practice
There’s a right way and a wrong way to check in with writers and Katherine Swift gets it right. She only sends me pitches related to beats she knows I cover and she doesn't pepper me with them every other day. These smart check-ins mean I always read her pitches, and...
by admin | Jan 17, 2013 | E'ship, Guest Posts, Marketing, Advertising & Promotion
Today is Know Your Customer Day. I asked my pal Jeanne Hurlbert, a customer research expert, to share some tips for gaining insights on your prospects, customers and decision-makers. Making “Know Your Customer Day” Matter Why bother with “Know Your Customer Day?”...
by admin | Jan 4, 2013 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write
It's always fun to write about interesting people doing cool things. Profile writing is a skill -- and one that's in demand. I'm fortunate to have a recurring gig writing about the members of the International Cinematographers Guild. Here's my latest, a series of...
