Is your social media team doing you wrong?
There are tons of examples of poor social media posting every day, but this one really caught my attention.
"I may lose the farm, but I strongly feel we need some border security." Many farmers have stayed loyal to President Trump and his demands for $5.7 billion for a border wall, even as the shutdown threatens their livelihood. https://t.co/t2u0TKbUem pic.twitter.com/Nh4VrRopAd
— The New York Times (@nytimes) January 11, 2019
By pulling one quote from the article, the social media team created an illusion that this was the major take-away from the reporting. And yet, if you read the story, you see it was not -- as Sarah Kendzior points out (and amplifies the original post).
NYT gives no evidence in this article that farmers stand by Trump or want the wall. Everyone interviewed is furious except the one farmer quoted in the tweet.
I feel bad for the reporters who have to work for a manipulative rag like NYT, and I feel much worse for the farmers. pic.twitter.com/HWj6zW3GXw
— Sarah Kendzior (@sarahkendzior) January 11, 2019
It's critical that your social team supports the good work you're doing and not going for clicks or over-valuing being provocative. Review the outcomes you're all working toward and show how vanity metrics like clicks, and disappointing followers with misleading content, won't get you there.