Is your social media team doing you wrong?

There are tons of examples of poor social media posting every day, but this one really caught my attention.

By pulling one quote from the article, the social media team created an illusion that this was the major take-away from the reporting. And yet, if you read the story, you see it was not -- as Sarah Kendzior points out (and amplifies the original post).

It's critical that your social team supports the good work you're doing and not going for clicks or over-valuing being provocative. Review the outcomes you're all working toward and show how vanity metrics like clicks, and disappointing followers with misleading content, won't get you there.

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