There's a lot of talk about "big rock" content, those resource- and content-intensive assets that you can "chip away at" to create smaller, atomized content. Most folks include in the list:
- e-Books
- White papers
- Research reports
- Long-form articles
I want to make the case for adding infographics to the list. Why? Because done well, they require a significant investment in solid researching, careful writing and creative design. That's why here at The Word Factory, we consider infographics big rocks.
How to Get More Content from Infographics
A good infographic can be used to produce lots of other related content for you.
Example: Atomized Content
We suggested an infographic to one of our nonprofit clients because it was the best way to convey outcomes data and -- when designed right -- could be cut apart to produce great social graphics.
From this:
To social posts like this:
In The Past 2 Years, We..... pic.twitter.com/A3d5DvPrG1
— PTA Thrift Shop (@PTAThriftShop) February 22, 2018
Example: Related Content
While we were discussing ideas for this Philips Lifeline infographic, we uncovered an opportunity for related content article that could offer additional context and information.
From this:
To these blog posts:
Use these examples to inspire you the next time you're charged with creating an infographic or other big rock piece of content.
Related Content:
- How to design more effective infographics
- What we learned from an unscientific study of infographics
- Advice for creating better infographics [DOWNLOAD]