There's a lot of talk about "big rock" content, those resource- and content-intensive assets that you can "chip away at" to create smaller, atomized content. Most folks include in the list:

I want to make the case for adding infographics to the list. Why? Because done well, they require a significant investment in solid researching, careful writing and creative design. That's why here at The Word Factory, we consider infographics big rocks.

How to Get More Content from Infographics

A good infographic can be used to produce lots of other related content for you.

Example: Atomized Content

We suggested an infographic to one of our nonprofit clients because it was the best way to convey outcomes data and -- when designed right -- could be cut apart to produce great social graphics.

From this:

A screengrab of the CommunityWorx Thrift Shop's 2017 annual report infographic

To social posts like this:

Click here to see the tweet.

Example: Related Content

While we were discussing ideas for this Philips Lifeline infographic, we uncovered an opportunity for related content article that could offer additional context and information.

From this:


To blog posts on understanding the implications of your parent's ER visit and how to recover from an ER visit. (Philips has since sold the Lifeline unit and not all content was migrated to the new site, including these blog posts.)

Use these examples to inspire you the next time you're charged with creating an infographic or other big rock piece of content.

Related Content: