Effective blog-writing isn’t that different from any other good writing (see the 6 traits here). But there are two key genre-specific requirements for blogging:

  1. Length
  2. SEO

Read more about these two factors.

How to write short

Brevity is best when you’re blogging. With more people consuming content on handheld mobile devices, we can’t rely on big screens any more. So keeping your posts brief and concise is key. The best way to do that is to distill your concept down to its core elements: main idea and a few key details, audience questions and the call to action. Here’s a tool we use that knits all this together, The People-Information-Goals Strategy™. Get the details on:

How to optimize your blog

With blogs and other online content, it’s important to at least dip your blogging into some SEO juice. Key words help the search engines, and thus, other people, find your stuff. And isn’t that why we’re blogging in the first place? Yeah, that’s what I thought. Discoverability is crucial.  Learn more about:

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