Effective blog-writing isn’t that different from any other good writing (see the 6 traits here). But there are two key genre-specific requirements for blogging:

  1. Length
  2. SEO

How to write short

Brevity is best when you’re blogging. With more people consuming content on handheld mobile devices, we can’t rely on big screens any more. So keeping your posts brief and concise is key. The best way to do that is to distill your concept down to its core elements: main idea and a few key details, audience questions and the call to action. Here’s a tool we use that knits all this together, The Content-Purpose-Audience Strategy™.

Content-Purpose-Audience Strategy
Click image to download a preview.

“Best practice” for blogging is a moving target when it comes to length. I think you’re safe if you work between 200 and 400 words. Much more than that and you either need to serialize your blog or structure it so the most important information is at the top, like I did here.

How to optimize your blog

With blogs and other online content, it’s important to at least dip your blogging into some SEO juice. Key words help the search engines, and thus, other people, find your stuff. And isn’t that why we’re blogging in the first place? Yeah, that’s what I thought. Check out this guest post for some quick tips on how to use SEO to your advantage from expert Nicole Criona of Searchivore. For more on how length impacts SEO, click here

Give these a while as you write your next blog post.

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