Two examples of effective brand communications from the weekend, both seasonal.
The Kohl's Response to Adam Rippon's Instagram Post
Evidence of a social media team that's really paying attention on a Sunday night. The brand's response to Adam Rippon's post is authentic and a little sassy, just like the original post. Your take-away: Constantly monitor social media for mentions of your brand, automating as much of the monitoring as possible so you can focus on effective responses.
Grey Muzzle's Donor Valentine
I give to Grey Muzzle annually because I believe in the work it does. It can't be easy to produce all these personalized little Valentine's Day cards, but the effort tells me in a tangible way that the organization appreciates my support. Your take-away: Martech and automation are great, but sometimes the best personalization is the hand-made kind.