Match.com has been doing "brand journalism" since before that was a term, and I'm proud to be an early partner in that effort. One of the things we did best was seasonal content, pegged to big (and not-so-big) deal holidays. These observances allowed us to tell our story in the context of a larger one. I wrote a lot of stories about dating and sports, but this one about March Madness is one of my favorites.
By Margot Carmichael Lester
March Madness means lots of basketball, but it’s not all fun and games. You can actually learn something about romance, too. Whether you put your social life on hold to enjoy all that wall-to-wall coverage without interruption or try to squeeze in a date between rounds, you can up your dating game while watching the Big Dance. We asked some leading college basketball analysts and players (plus a dating coach) what we can learn about dating from watching college hoops. Here’s how they break down the x’s and o’s. Read the whole article about dating during March Madness.