by Margot Carmichael Lester | Jan 5, 2021 | Best of Our Blog, Blogs & Blogging
Top 5 posts of 2020 It's always helpful to take a look back at lessons learned and top tips from the previous year, so here are our 5 best-performing posts of 2020. 1. How and why we formalized our commitment to corporate social justice. 2. COVID-19 was a hot topic...
by Margot Carmichael Lester | Dec 22, 2020 | Best of Our Blog, Blogs & Blogging
This unusual year is about over and I think we'll all be happy to see it go. Before we do, here's a quick look at our most-read posts this quarter: 3 writing tips from a nonfiction editor, wherein professional book editor Hannah Bennett shares her advice for any kind...
by Margot Carmichael Lester | Jul 1, 2020 | Best of Our Blog
It's hard to believe we're at mid-year. In some ways, 2020 has been s-l-o-w. In others, it's been a chaotic mad dash. We're kicking off Q3 with a lot of new things, the first and most obvious of which is our new site design. Huge thanks to our partners at AndiSites...
by Margot Carmichael Lester | Dec 31, 2019 | Best of Our Blog
One last thing before we close out 2019: a quick look back at our most-read posts of the year: Infuse more empathy in your content marketing. Since noting a trend toward empathy in the sessions of Content Marketing World 2019, I've been putting processes in place to...
by Margot Carmichael Lester | Dec 24, 2019 | Best of Our Blog
Last thing before we turn out the lights and turn on the yule log, here are our top posts for Q4. How to Infuse More Empathy In Your Writing. The Feelings Before & After Strategy(c) helps us understand where our audience is emotionally before they engage with our...
by Margot Carmichael Lester | Oct 1, 2019 | Best of Our Blog
Our most-read posts of the quarter: Tips for writers and editors: Advice on how to make the revision and editing process kinder and gentler for everyone involved. How to write an authentic apology: Tips plus an example from Janelle Monáe. Brand-building strategy: How...
