by Margot Carmichael Lester | Jun 8, 2021 | Best Practice, Process
If you just look at the charts (and admit it, a lot of us do that), one of the takeaways from the ANA Supplier Diversity report is that the biggest challenge to working with creative shops with non-white, non-cishet non-male owners is supply. It's just too hard, 68%...
by Margot Carmichael Lester | May 28, 2021 | Best Practice
Knock, knock. Who's there? White supremacy. Oh, hey! Come on it. Can I get you some sweet tea?-- Too many people in leadership positions Mini Case Study #1 What Centering White People Looks Like If you're not sure about the importance of centering others and/or the...
by Margot Carmichael Lester | Mar 17, 2021 | Best Practice
While I'm grateful that anti-Asian violence is finally getting covered, I'm gutted by the latest attacks in this ongoing situation. Whether you're a business owner, a team leader or a rank and file employee, if you're non-BIPOC, you have a special responsibility to...
by Margot Carmichael Lester | Feb 3, 2021 | Best Practice
If you're not sure how to commemorate Black History Month in your content marketing, advertising etc., here's my one piece of advice: Unless you acknowledge, include and advocate for Black lives past and present the other 11 months of the year, don't post a platitude...
by Margot Carmichael Lester | Aug 19, 2020 | Best Practice, E'ship
August is Black Business Month, creating a good opportunity for non-Black people to identify and access enterprises owned by Black people. Maybe, like me, you've committed to spending a percentage of your budget with Black-owned enterprises. The U.S. Small Business...
by Margot Carmichael Lester | Jul 28, 2020 | Best Practice
Earlier this year, I committed to creating a social justice statement for my company. It's important for even micro-enterprises like mine to codify their values, create concrete steps for living them and establish metrics to track progress toward them. Creating the...
