by Margot Carmichael Lester | Oct 20, 2021 | Best Practice
If you're of a certain vintage, you were taught to put two spaces after a period or other mark of terminal punctuation. That was because back in the olden days of typewriters and lead type, each key or letter took up the same amount of space. The "i" took up the same...
by Margot Carmichael Lester | Sep 14, 2021 | Best Practice
I recently saw a job listing for a position with a national medical academy and was stunned by the language used in the requirements section. It's that last bullet for me. The language isn't just elitist. To my eyes, it reads beyond biased straight into supportive of...
by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Aug 24, 2021 | Best Practice
National Black Business Month is the perfect time to commit to strengthen your support. This isn't a definitive list of tactics or resources. Use it to catalyze your efforts. How to find Black-owned businesses Here are four ways to identify Black-owned enterprises to...
by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined processes are the...
by Margot Carmichael Lester | Jun 16, 2021 | Best Practice, Content & Content Operations
As we barrel towards the end of the quarter, there are a few critical content marketing tasks to put on your list for the next 3-6 months. This advice applies whether you're a content lead, in-house content marketing team member or independent contractor/freelancer. 4...
