by Margot Carmichael Lester | Feb 3, 2021 | Best Practice
If you're not sure how to commemorate Black History Month in your content marketing, advertising etc., here's my one piece of advice: Unless you acknowledge, include and advocate for Black lives past and present the other 11 months of the year, don't post a platitude...
by Margot Carmichael Lester | Aug 19, 2020 | Best Practice, E'ship
August is Black Business Month, creating a good opportunity for non-Black people to identify and access enterprises owned by Black people. Maybe, like me, you've committed to spending a percentage of your budget with Black-owned enterprises. The U.S. Small Business...
by Margot Carmichael Lester | Jul 28, 2020 | Best Practice
Earlier this year, I committed to creating a social justice statement for my company. It's important for even micro-enterprises like mine to codify their values, create concrete steps for living them and establish metrics to track progress toward them. Creating the...
by Margot Carmichael Lester | Jun 16, 2020 | Best Practice
Like many people. we've spent the last few weeks looking at what we can do to foster an anti-racist world and further adjust our business to be more engaged. Read last week's post on our first steps. As we do our work, we're sharing resources with others who want to...
by Margot Carmichael Lester | Jun 2, 2020 | Best Practice, What-Not
We, white business owners and colleagues, need to do better. Even if we've been working toward an anti-racist world this whole time, we need to work harder now. "Racism isn’t just Black people’s problem; it’s everyone’s problem because it erodes the fabric of...
by Margot Carmichael Lester | Apr 21, 2020 | Best Practice
As self-isolation drags on, the emotional and mental toll of living through a pandemic mounts. Many of us muscled through the first few weeks but are losing steam the longer our lives are in flux. It can be hard to find time or to avoid judging ourselves for taking...
