by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined processes are the...
by Margot Carmichael Lester | Jun 16, 2021 | Best Practice, Content & Content Operations
As we barrel towards the end of the quarter, there are a few critical content marketing tasks to put on your list for the next 3-6 months. This advice applies whether you're a content lead, in-house content marketing team member or independent contractor/freelancer. 4...
by Margot Carmichael Lester | Jun 8, 2021 | Best Practice, Process
If you just look at the charts (and admit it, a lot of us do that), one of the takeaways from the ANA Supplier Diversity report is that the biggest challenge to working with creative shops with non-white, non-cishet non-male owners is supply. It's just too hard, 68%...
by Margot Carmichael Lester | May 28, 2021 | Best Practice
Knock, knock. Who's there? White supremacy. Oh, hey! Come on it. Can I get you some sweet tea?-- Too many people in leadership positions Mini Case Study #1 What Centering White People Looks Like If you're not sure about the importance of centering others and/or the...
by Margot Carmichael Lester | Mar 17, 2021 | Best Practice
While I'm grateful that anti-Asian violence is finally getting covered, I'm gutted by the latest attacks in this ongoing situation. Whether you're a business owner, a team leader or a rank and file employee, if you're non-BIPOC, you have a special responsibility to...
by Margot Carmichael Lester | Feb 3, 2021 | Best Practice
If you're not sure how to commemorate Black History Month in your content marketing, advertising etc., here's my one piece of advice: Unless you acknowledge, include and advocate for Black lives past and present the other 11 months of the year, don't post a platitude...
