by Margot Carmichael Lester | Jun 16, 2020 | Best Practice
Like many people. we've spent the last few weeks looking at what we can do to foster an anti-racist world and further adjust our business to be more engaged. Read last week's post on our first steps. As we do our work, we're sharing resources with others who want to...
by Margot Carmichael Lester | Jun 2, 2020 | Best Practice, What-Not
We, white business owners and colleagues, need to do better. Even if we've been working toward an anti-racist world this whole time, we need to work harder now. "Racism isn’t just Black people’s problem; it’s everyone’s problem because it erodes the fabric of...
by Margot Carmichael Lester | Apr 21, 2020 | Best Practice
As self-isolation drags on, the emotional and mental toll of living through a pandemic mounts. Many of us muscled through the first few weeks but are losing steam the longer our lives are in flux. It can be hard to find time or to avoid judging ourselves for taking...
by Margot Carmichael Lester | Mar 10, 2020 | Best Practice, Public Relations/PR practice
For high-touch (literally) businesses like salons and fitness studios, or high-occupancy businesses like airlines, communicating about COVID-19 is a requirement. Here's a great example of how to do that from barre3 Chapel Hill, where I work out twice a week. What's...
by Margot Carmichael Lester | Feb 25, 2020 | Best Practice
If you believe the astrologers, when Mercury is in retrograde communication can become even more complicated. That's because the Greek god Mercury was the boss of communication (and transportation). We're in the first retrograde of the year at a really inopportune...
by Margot Carmichael Lester | Feb 5, 2020 | Best Practice, Marketing, Advertising & Promotion
I've been a ROAD iD user for years, and this year I upgraded to a wristband model. Check out this fantastic packaging that my new gear arrived in: Example of terrific packaging from RoadID This isn't just packaging, it's content marketing, utilizing a blend of visual...
