by Margot Carmichael Lester | Feb 25, 2020 | Best Practice
If you believe the astrologers, when Mercury is in retrograde communication can become even more complicated. That's because the Greek god Mercury was the boss of communication (and transportation). We're in the first retrograde of the year at a really inopportune...
by Margot Carmichael Lester | Feb 5, 2020 | Best Practice, Marketing, Advertising & Promotion
I've been a ROAD iD user for years, and this year I upgraded to a wristband model. Check out this fantastic packaging that my new gear arrived in: Example of terrific packaging from RoadID This isn't just packaging, it's content marketing, utilizing a blend of visual...
by Margot Carmichael Lester | Jan 29, 2020 | Best Practice
January isn't just for New Year's resolutions. It's also a good time to: Update copyright and other rights notices on all your materials, including presentations (thanks to The Reputation Institute's Martin Lieberman for that reminder). Gather the documents you need...
by Margot Carmichael Lester | Feb 26, 2018 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...
by Margot Carmichael Lester | Feb 12, 2018 | Best Practice, Marketing, Advertising & Promotion
Two examples of effective brand communications from the weekend, both seasonal. The Kohl's Response to Adam Rippon's Instagram Post Evidence of a social media team that's really paying attention on a Sunday night. The brand's response to Adam Rippon's post is...
by Margot Carmichael Lester | Jul 31, 2017 | Best Practice, Content & Content Operations, Marketing, Advertising & Promotion
Most of the marketers I know rely at least somewhat on agencies or freelance brand journalists and writers to meet the growing demand for articles, white papers, blog posts and other forms of content. And one of the biggest pain points is just getting to a deal....
