by Margot Carmichael Lester | Jan 29, 2020 | Best Practice
January isn't just for New Year's resolutions. It's also a good time to: Update copyright and other rights notices on all your materials, including presentations (thanks to The Reputation Institute's Martin Lieberman for that reminder). Gather the documents you need...
by Margot Carmichael Lester | Feb 26, 2018 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...
by Margot Carmichael Lester | Feb 12, 2018 | Best Practice, Marketing, Advertising & Promotion
Two examples of effective brand communications from the weekend, both seasonal. The Kohl's Response to Adam Rippon's Instagram Post Evidence of a social media team that's really paying attention on a Sunday night. The brand's response to Adam Rippon's post is...
by Margot Carmichael Lester | Jul 31, 2017 | Best Practice, Content & Content Operations, Marketing, Advertising & Promotion
Most of the marketers I know rely at least somewhat on agencies or freelance brand journalists and writers to meet the growing demand for articles, white papers, blog posts and other forms of content. And one of the biggest pain points is just getting to a deal....
by Margot Carmichael Lester | Jul 24, 2017 | Best Practice, Content & Content Operations
If you're not following REI on, well, any channel, you're missing out. Its Instagram feed is filled with beautiful images from the content team and followers. And its brand journalism, particularly the Co-Op Journal, is exemplary. (Kudos to Paolo Mattola, REI's senior...
by Margot Carmichael Lester | Jul 10, 2017 | Best Practice, Content & Content Operations, Public Relations/PR practice
Good sources are the secret sauce for a successful brand journalist, and when I got an assignment to write about why organizations need a cyber crisis communications plan, I knew exactly who I was going to talk to: Melanie Dougherty-Thomas of Inform, and Aaron Blank...
