by Margot Carmichael Lester | Apr 21, 2020 | Best Practice
As self-isolation drags on, the emotional and mental toll of living through a pandemic mounts. Many of us muscled through the first few weeks but are losing steam the longer our lives are in flux. It can be hard to find time or to avoid judging ourselves for taking...
by Margot Carmichael Lester | Mar 10, 2020 | Best Practice, Public Relations/PR practice
For high-touch (literally) businesses like salons and fitness studios, or high-occupancy businesses like airlines, communicating about COVID-19 is a requirement. Here's a great example of how to do that from barre3 Chapel Hill, where I work out twice a week. What's...
by Margot Carmichael Lester | Feb 25, 2020 | Best Practice
If you believe the astrologers, when Mercury is in retrograde communication can become even more complicated. That's because the Greek god Mercury was the boss of communication (and transportation). We're in the first retrograde of the year at a really inopportune...
by Margot Carmichael Lester | Feb 5, 2020 | Best Practice, Marketing, Advertising & Promotion
I've been a ROAD iD user for years, and this year I upgraded to a wristband model. Check out this fantastic packaging that my new gear arrived in: Example of terrific packaging from RoadID This isn't just packaging, it's content marketing, utilizing a blend of visual...
by Margot Carmichael Lester | Jan 29, 2020 | Best Practice
January isn't just for New Year's resolutions. It's also a good time to: Update copyright and other rights notices on all your materials, including presentations (thanks to The Reputation Institute's Martin Lieberman for that reminder). Gather the documents you need...
by Margot Carmichael Lester | Feb 26, 2018 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...
