by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Aug 24, 2021 | Best Practice
National Black Business Month is the perfect time to commit to strengthen your support. This isn't a definitive list of tactics or resources. Use it to catalyze your efforts. How to find Black-owned businesses Here are four ways to identify Black-owned enterprises to...
by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Updated July 2023 Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined...
by Margot Carmichael Lester | Jun 16, 2021 | Best Practice, Content & Content Operations
As we barrel towards the end of the quarter, there are a few critical content marketing tasks to put on your list for the next 3-6 months. This advice applies whether you're a content lead, in-house content marketing team member or independent contractor/freelancer. 4...
by Margot Carmichael Lester | Jun 8, 2021 | Best Practice, Process
If you just look at the charts (and admit it, a lot of us do that), one of the takeaways from the ANA Supplier Diversity report is that the biggest challenge to working with creative shops with non-white, non-cishet non-male owners is supply. It's just too hard, 68%...
by Margot Carmichael Lester | May 28, 2021 | Best Practice
Knock, knock. Who's there? White supremacy. Oh, hey! Come on it. Can I get you some sweet tea?-- Too many people in leadership positions Mini Case Study #1 What Centering White People Looks Like If you're not sure about the importance of centering others and/or the...
