by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | Mar 22, 2022 | Blogs & Blogging
There's still time to create worthy content for Women's History Month. Here are a few blog topics from our content editors:. The hero image for this post is my personal hero, my grandmother Memory Lee Aldridge Lester, one of the first women's high school basketball...
by Margot Carmichael Lester | Mar 15, 2022 | Blogs & Blogging, Writing/How to Write
March is International Ideas Month. We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3...
by Margot Carmichael Lester | Jan 18, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
January is, apparently, Get Organized Month. It doesn't have to be only about putting all the holiday decor away and getting paperwork ready for your tax accountant (hint, hint). We can use the observance to improve our writing process and boost quality. We lean...
by Margot Carmichael Lester | Jan 5, 2021 | Best of Our Blog, Blogs & Blogging
Top 5 posts of 2020 It's always helpful to take a look back at lessons learned and top tips from the previous year, so here are our 5 best-performing posts of 2020. 1. How and why we formalized our commitment to corporate social justice. 2. COVID-19 was a hot topic...
by Margot Carmichael Lester | Dec 22, 2020 | Best of Our Blog, Blogs & Blogging
This unusual year is about over and I think we'll all be happy to see it go. Before we do, here's a quick look at our most-read posts this quarter: 3 writing tips from a nonfiction editor, wherein professional book editor Hannah Bennett shares her advice for any kind...
