by Margot Lester | Blogs & Blogging, Writing/How to Write
Word choice is a simple way to bring more energy, clarity and you to your writing. Here's a new-to-me term that got my attention because of the way it sounds. Admittedly, it's unlikely you or I will have cause to deploy this word outside of word-nerd conversations,...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Writing/How to Write
We know empathy is a powerful force, but few of us know how to produce content that conveys it. I've got you. Check out this round-up of case studies and tips! Mini case study: Email marketing with empathy & kindness Marketing that's pegged to these observances is...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Public Relations/PR practice
Is Your Brand Making the Connection Between Climate and Care? I know we all have a lot on our plates right now. It’s spring conference season. We’re sliding toward mid-year or fiscal year-end. Maybe you’re just distracted by AI. I’m going to scootch some of those...
by Margot Lester | Blogs & Blogging, Content & Content Operations
Even though the American economy keeps outrunning a recession, uncertainty is causing a lot of heartburn. Instead of popping an antacid, many decision-makers are clawing back budgets and putting big content initiatives on hold. You get it. But you also know that one...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Lester | Blogs & Blogging, Content & Content Operations
For the last couple years, there's been a lot of chatter in healthcare -- and its marketing and brand journalism groups -- about representation, language and de-centering white people. To quote Lizzo, "it's about damn time". I read two articles this week that cover...
