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2 must-read articles for healthcare marketers

2 must-read articles for healthcare marketers

by Margot Carmichael Lester | Aug 17, 2022 | Blogs & Blogging, Content & Content Operations

For the last couple years, there's been a lot of chatter in healthcare -- and its marketing and brand journalism groups -- about representation, language and de-centering white people. To quote Lizzo, "it's about damn time". I read two articles this week that cover...
Top 5 most valuable B2B content types

Top 5 most valuable B2B content types

by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
3 blog topics for Women’s History Month

3 blog topics for Women’s History Month

by Margot Carmichael Lester | Mar 22, 2022 | Blogs & Blogging

There's still time to create worthy content for Women's History Month. Here are a few blog topics from our content editors:. The hero image for this post is my personal hero, my grandmother Memory Lee Aldridge Lester, one of the first women's high school basketball...
Writing advice: How to increase the impact of your ideas

Writing advice: How to increase the impact of your ideas

by Margot Carmichael Lester | Mar 15, 2022 | Blogs & Blogging, Writing/How to Write

March is International Ideas Month. We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3...
Writing tip: How to organize your ideas

Writing tip: How to organize your ideas

by Margot Carmichael Lester | Jan 18, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

January is, apparently, Get Organized Month. It doesn't have to be only about putting all the holiday decor away and getting paperwork ready for your tax accountant (hint, hint). We can use the observance to improve our writing process and boost quality. We lean...
Best advice from 2020

Best advice from 2020

by Margot Carmichael Lester | Jan 5, 2021 | Best of Our Blog, Blogs & Blogging

Top 5 posts of 2020 It's always helpful to take a look back at lessons learned and top tips from the previous year, so here are our 5 best-performing posts of 2020. 1. How and why we formalized our commitment to corporate social justice. 2. COVID-19 was a hot topic...
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