by Margot Lester | Mar 7, 2023 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Lester | Aug 17, 2022 | Blogs & Blogging, Content & Content Operations
For the last couple years, there's been a lot of chatter in healthcare -- and its marketing and brand journalism groups -- about representation, language and de-centering white people. To quote Lizzo, "it's about damn time". I read two articles this week that cover...
by Margot Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Lester | Mar 22, 2022 | Blogs & Blogging
There's still time to create worthy content for Women's History Month. Here are a few blog topics from our content editors:. The hero image for this post is my personal hero, my grandmother Memory Lee Aldridge Lester, one of the first women's high school basketball...
by Margot Lester | Mar 15, 2022 | Blogs & Blogging, Writing/How to Write
Updated September 2023 We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3 strategies to help...
by Margot Lester | Jan 18, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Updated September 2023 Your writing's not going to be organized if your initial thoughts aren't. We lean heavily on two pre-writing graphical organizers to map out our thinking before we start typing/scribbling. 1. The People-Information-Goals StrategyTM The PIG is a...
