by Margot Carmichael Lester | Jan 5, 2021 | Best of Our Blog, Blogs & Blogging
Top 5 posts of 2020 It's always helpful to take a look back at lessons learned and top tips from the previous year, so here are our 5 best-performing posts of 2020. 1. How and why we formalized our commitment to corporate social justice. 2. COVID-19 was a hot topic...
by Margot Carmichael Lester | Dec 22, 2020 | Best of Our Blog, Blogs & Blogging
This unusual year is about over and I think we'll all be happy to see it go. Before we do, here's a quick look at our most-read posts this quarter: 3 writing tips from a nonfiction editor, wherein professional book editor Hannah Bennett shares her advice for any kind...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...
by Margot Carmichael Lester | Mar 4, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
UPDATED MARCH 2023 Thanks to school, most of us have strong feelings about grammar. Fear. Loathing. Frustration. That's largely because we don't really do a great job of teaching grammar in school. It's frequently out of context. Or unexplained and therefore seemingly...
by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion
Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...
