by Margot Carmichael Lester | Mar 26, 2019 | Blogs & Blogging
As consumers of content, we know the value of a great image -- whether that's a photo, illustration or data graphic. Maybe it stems from our days in the cave, when all we had was pictures, but even all this time later, we still like pictures with our words. We noticed...
by Margot Carmichael Lester | Dec 10, 2018 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
I like words. A lot. I even still have my very first Thesaurus. So a recent blog post by a PR firm on alternatives to the word "good" caught my eye. The purpose, judging by the subtitle, was to motivate us to use more precise language. And it did offer a bunch of...
by Margot Carmichael Lester | Dec 11, 2017 | Blogs & Blogging, Marketing, Advertising & Promotion
This landed in my mailbox this morning. It's a textbook example of how not to look for links back to your site. What's good about it? She spelled my name right. What's missing? So, so much! But here are the big things: Any information about what her company does and...
by Margot Carmichael Lester | Sep 25, 2017 | Blogs & Blogging, Content & Content Operations
.@ellehwoulfe poses the existential question of the moment at #cmworld. pic.twitter.com/4MuAi4J9CY — The Word Factory (@Word_Factory) September 6, 2017 One of the perennial through lines of Content Marketing World is keeping site visitors engaged. One popular way of...
by Margot Carmichael Lester | Aug 7, 2017 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Looking for a fast and easy way to make your copy crisper, potent, informative and engaging? Target the verbs. Boosting your verbs is easy -- we all know most of the appropriate synonyms. What's hard is accessing those words when we're drafting or in a hurry. My...
by Margot Carmichael Lester | Jun 28, 2017 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's lots of data out there showing that longer content has a significant positive impact on SEO and SEM, lead gen, customer conversions, and overall customer satisfaction. The sweet spot for meatier content is kind-of fluid, but pretty reliably falls between 1000...
