by Margot Carmichael Lester | Jan 25, 2022 | Content & Content Operations
What is content? A decade ago (I know!) we created this definition: Content is information presented with a purpose distributed to people in a form through a channel.The Word Factory We break down the definition of content in two blog posts: Information,...
by Margot Carmichael Lester | Jan 18, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
January is, apparently, Get Organized Month. It doesn't have to be only about putting all the holiday decor away and getting paperwork ready for your tax accountant (hint, hint). We can use the observance to improve our writing process and boost quality. We lean...
by Margot Carmichael Lester | Oct 7, 2021 | Content & Content Operations
We've all seen the data on how engagement is influenced by images. Here are some tips for taking and selecting photos to use in your content marketing. 3 tips for working with photographers Martha Hoelzer Getting the right shots requires strong collaboration between...
by Margot Carmichael Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined processes are the...
