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Punctuation! Writing advice on commas and more.

Punctuation! Writing advice on commas and more.

by Margot Carmichael Lester | Sep 27, 2022 | Content & Content Operations, Writing/How to Write

It always surprises people when I tell them that punctuation is one of the last things I think about when writing. Sure, I want things to be correct (although that desire brings its own baggage), but while I'm drafting I'm not futzing over whether I need a comma...
Examples of effective persuasive content

Examples of effective persuasive content

by Margot Carmichael Lester | Sep 13, 2022 | Content & Content Operations

I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content. Click here to download the playbook containing the models (and more): A successful fundraising...
Persuasive writing: Context & connotation matter

Persuasive writing: Context & connotation matter

by Margot Carmichael Lester | Aug 30, 2022 | Content & Content Operations, Writing/How to Write

Yesterday we were discussing how to present a set of recommendations in a report on redesigning and decolonizing the hiring process in an industry sector. Should we cast the recommended practices as short- and long-term goals or as new level and next level? Timeframe...
2 must-read articles for healthcare marketers

2 must-read articles for healthcare marketers

by Margot Carmichael Lester | Aug 17, 2022 | Blogs & Blogging, Content & Content Operations

For the last couple years, there's been a lot of chatter in healthcare -- and its marketing and brand journalism groups -- about representation, language and de-centering white people. To quote Lizzo, "it's about damn time". I read two articles this week that cover...
Replatforming? Here’s how to organize your B2B content

Replatforming? Here’s how to organize your B2B content

by Margot Carmichael Lester | Aug 2, 2022 | Content & Content Operations

Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...
Top 5 most valuable B2B content types

Top 5 most valuable B2B content types

by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
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