by Margot Carmichael Lester | Feb 9, 2021 | Content & Content Operations
The folks over at Black Creative Group shared this useful set of tips for effective Black History Month messaging. If you've got content in the pipeline, check it off against this list before going live.If you're not doing anything this year, put the checklist in your...
by Margot Carmichael Lester | Jan 26, 2021 | Content & Content Operations, Writing/How to Write
Maybe you learned the writing process in school. I didn't. I wrote. I revised or rewrote. I turned stuff in and my teacher made weird marks in the margin. Sometimes I understood them. Mostly I wasn't sure how they made me a better writer. Anyhow... The writing process...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | Jul 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
What is content? That's a question I've been getting since at least 2011, when I first took a swing at a definition of content on this blog. Though most of the technical things that make content haven't changed, the opportunities and platforms for content are changing...
by Margot Carmichael Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...
by Margot Carmichael Lester | May 5, 2020 | Content & Content Operations
We hope you and yours are faring well during the pandemic. These are interesting days for myriad reasons and bearing up isn’t always easy. I’ve found satisfaction and solace from talking to my colleagues at other organizations, so I’m making myself available for 30...
