by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined processes are the...
by Margot Carmichael Lester | Jun 16, 2021 | Best Practice, Content & Content Operations
As we barrel towards the end of the quarter, there are a few critical content marketing tasks to put on your list for the next 3-6 months. This advice applies whether you're a content lead, in-house content marketing team member or independent contractor/freelancer. 4...
by Margot Carmichael Lester | Apr 6, 2021 | Content & Content Operations
April is Celebrate Diversity Month, a time to acknowledge and fête the array of different backgrounds and cultures that make up our world. It's also an opportunity for content marketers to review their work and identify opportunities to make our work more inclusive...
by Margot Carmichael Lester | Mar 3, 2021 | Content & Content Operations, Marketing, Advertising & Promotion
Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign. 3 content ideas for Women's History Month When you're ready,...
by Margot Carmichael Lester | Feb 9, 2021 | Content & Content Operations
The folks over at Black Creative Group shared this useful set of tips for effective Black History Month messaging. If you've got content in the pipeline, check it off against this list before going live.If you're not doing anything this year, put the checklist in your...
by Margot Carmichael Lester | Jan 26, 2021 | Content & Content Operations, Writing/How to Write
Maybe you learned the writing process in school. I didn't. I wrote. I revised or rewrote. I turned stuff in and my teacher made weird marks in the margin. Sometimes I understood them. Mostly I wasn't sure how they made me a better writer. Anyhow... The writing process...
