by Margot Carmichael Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...
by Margot Carmichael Lester | May 5, 2020 | Content & Content Operations
We hope you and yours are faring well during the pandemic. These are interesting days for myriad reasons and bearing up isn’t always easy. I’ve found satisfaction and solace from talking to my colleagues at other organizations, so I’m making myself available for 30...
by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
by Margot Carmichael Lester | Mar 4, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Does the thought of grammar make you feel like this? via GIPHY A holiday that strikes fear in the hearts of many. Thanks to school, most of us have strong feelings about grammar. Fear. Loathing. Frustration. That's largely because we don't really do a great job of...
by Margot Carmichael Lester | Jan 21, 2020 | Content & Content Operations
For the last year, I've been working to fulfill my MLK Day pledge. As a company, we've made strides in featuring people of color and from other marginalized groups in our content marketing and brand journalism projects, including words and pictures. We're not where...
