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3 ways to save money on editing services

3 ways to save money on editing services

by Margot Carmichael Lester | Mar 28, 2023 | Content & Content Operations

A lot of us rely on outside editors and proofreaders. And while I know it sound self-serving because we offer some of those services here at The Word Factory, the honest truth is that it's a great idea. *We* even do it. Why you need an outside editor or proofer It's...
Plagiarism, research and content marketing

Plagiarism, research and content marketing

by Margot Carmichael Lester | Mar 7, 2023 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write

I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
Punctuation! Writing advice on commas and more.

Punctuation! Writing advice on commas and more.

by Margot Carmichael Lester | Sep 27, 2022 | Content & Content Operations, Writing/How to Write

It always surprises people when I tell them that punctuation is one of the last things I think about when writing. Sure, I want things to be correct (although that desire brings its own baggage), but while I'm drafting I'm not futzing over whether I need a comma...
Examples of effective persuasive content

Examples of effective persuasive content

by Margot Carmichael Lester | Sep 13, 2022 | Content & Content Operations

I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content. Click here to download the playbook containing the models (and more): A successful fundraising...
Persuasive writing: Context & connotation matter

Persuasive writing: Context & connotation matter

by Margot Carmichael Lester | Aug 30, 2022 | Content & Content Operations, Writing/How to Write

Yesterday we were discussing how to present a set of recommendations in a report on redesigning and decolonizing the hiring process in an industry sector. Should we cast the recommended practices as short- and long-term goals or as new level and next level? Timeframe...
2 must-read articles for healthcare marketers

2 must-read articles for healthcare marketers

by Margot Carmichael Lester | Aug 17, 2022 | Blogs & Blogging, Content & Content Operations

For the last couple years, there's been a lot of chatter in healthcare -- and its marketing and brand journalism groups -- about representation, language and de-centering white people. To quote Lizzo, "it's about damn time". I read two articles this week that cover...
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