by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | Mar 8, 2022 | Content & Content Operations
I'm going to keep this short. If your approach to giving feedback is to couch your directives and desires as questions, you're hurting yourself and adding time to the process.* If you want content producers to add, change, delete, rethink -- whatever -- tell them to...
by Margot Carmichael Lester | Feb 2, 2022 | Content & Content Operations, Writing/How to Write
Glossaries are supposed to help us understand, but poorly constructed glossaries often hinder comprehension and creates frustration -- two feelings you don't want people to have when they interact with your organization. Luckily, making a good glossary isn't...
by Margot Carmichael Lester | Jan 25, 2022 | Content & Content Operations
What is content? A decade ago (I know!) we created this definition: Content is information presented with a purpose distributed to people in a form through a channel.The Word Factory We break down the definition of content in two blog posts: Information,...
by Margot Carmichael Lester | Jan 18, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
January is, apparently, Get Organized Month. It doesn't have to be only about putting all the holiday decor away and getting paperwork ready for your tax accountant (hint, hint). We can use the observance to improve our writing process and boost quality. We lean...
by Margot Carmichael Lester | Oct 7, 2021 | Content & Content Operations
We've all seen the data on how engagement is influenced by images. Here are some tips for taking and selecting photos to use in your content marketing. 3 tips for working with photographers Martha Hoelzer Getting the right shots requires strong collaboration between...
