by Margot Lester | Sep 5, 2023 | Content & Content Operations
It seems obvious that you should pay suppliers, vendors and freelancers, and yet...here I am with another cautionary tale. If you're slow to pay your partners, you're not just creating a financial burden for them. You're creating problems for your firm, too. Every...
by Margot Lester | Jun 27, 2023 | Content & Content Operations
You know you the importance of updating web content, but sometimes it feels like a big undertaking. It doesn't have to be. You can improve your site and blog performance with a few simple activities that don't take a lot of resources (of any kind). Add one or more of...
by Margot Lester | Mar 28, 2023 | Content & Content Operations
A lot of us rely on outside editors and proofreaders. And while I know it sound self-serving because we offer some of those services here at The Word Factory, the honest truth is that it's a great idea. *We* even do it. Why you need an outside editor or proofer It's...
by Margot Lester | Mar 7, 2023 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Lester | Sep 27, 2022 | Content & Content Operations, Writing/How to Write
It always surprises people when I tell them that punctuation is one of the last things I think about when writing. Sure, I want things to be correct (although that desire brings its own baggage), but while I'm drafting I'm not futzing over whether I need a comma...
by Margot Lester | Sep 13, 2022 | Content & Content Operations
I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content. Click here to download the playbook containing the models (and more): A successful fundraising...
