by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | Jul 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
What is content? That's a question I've been getting since at least 2011, when I first took a swing at a definition of content on this blog. Though most of the technical things that make content haven't changed, the opportunities and platforms for content are changing...
by Margot Carmichael Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...
by Margot Carmichael Lester | May 5, 2020 | Content & Content Operations
We hope you and yours are faring well during the pandemic. These are interesting days for myriad reasons and bearing up isn’t always easy. I’ve found satisfaction and solace from talking to my colleagues at other organizations, so I’m making myself available for 30...
by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
