by Margot Lester | Content & Content Operations
...you need better content. Budgets are tight, staff is stretched. Instead of making new content, reinvest in what you've already got. Here's why and how. That's not just me talking. Well-respected, data-informed content experts like Norma Gaffin and Andy Crestodina...
by Margot Lester | Content & Content Operations, Writing/How to Write
Look, it happens to everyone. Despite our best intentions and efforts, sometimes we just aren't going to get the work done to spec on time. These are not, to be clear, times where you futz around too long writing haikus or whatever and can't get the work done. You're...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Writing/How to Write
We know empathy is a powerful force, but few of us know how to produce content that conveys it. I've got you. Check out this round-up of case studies and tips! Mini case study: Email marketing with empathy & kindness Marketing that's pegged to these observances is...
by Margot Lester | Content & Content Operations
A lot of businesses use freelancer management systems to make working with outsiders easier. For them. I get it. I've written a bunch of white papers over the years touting the benefits of software that eases the administrative burden for internal teams, so I brought...
by Margot Lester | Content & Content Operations, Marketing, Advertising & Promotion
Case studies are a terrific bottom-of-the-funnel asset that creates value higher up, too. Back when I was starting out, one of my first gigs was writing case studies for SAS (read one of the ancient gems). In the intervening 31 years, I’ve developed some techniques...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Public Relations/PR practice
Is Your Brand Making the Connection Between Climate and Care? I know we all have a lot on our plates right now. It’s spring conference season. We’re sliding toward mid-year or fiscal year-end. Maybe you’re just distracted by AI. I’m going to scootch some of those...
