by Margot Carmichael Lester | Jan 21, 2020 | Content & Content Operations
For the last year, I've been working to fulfill my MLK Day pledge. As a company, we've made strides in featuring people of color and from other marginalized groups in our content marketing and brand journalism projects, including words and pictures. We're not where...
by Margot Carmichael Lester | Oct 8, 2019 | Content & Content Operations, Writing/How to Write
October is Emotional Intelligence Awareness Month. In observance of that, here's an easy way to infuse more empathy -- a key component of emotional intelligence -- into your content. The Feelings Before & After Strategy helps us understand where our audience is...
by Margot Carmichael Lester | Aug 20, 2019 | Blogs & Blogging, Content & Content Operations
Humans are curious by nature. Content marketers can capitalize on this by producing articles, videos and infographics that show how things are made or done. Behind-the-scenes content is an opportunity to invite the audience in for a tour of your operation, meet some...
by Margot Carmichael Lester | Jul 30, 2019 | Content & Content Operations, E'ship
We picked up a new client a while back, adding capacity to a busy PR team. My experience in journalism has always been a handy tool for PR writing, but what has really wowed the client was the quick turn-around we offer. Now they're sending us short pieces that need a...
by Margot Carmichael Lester | May 15, 2019 | Content & Content Operations, Process
May is National Photo Month, but no matter when you read this, these tips for choosing stock photos will help you up your visual content game. There's been a lot of talk about representation in visual media, including the stock or custom photos we use in our content...
by Margot Carmichael Lester | Apr 23, 2019 | Content & Content Operations, Writing/How to Write
April 23 is popularly known as World Book Day. But the official observance includes copyright, too. Turns out the UN figures we need to promote books and protect the rights of those who produce them. Learn more about World Book & Copyright Day. A cursory...
