by Margot Carmichael Lester | Aug 30, 2022 | Content & Content Operations, Writing/How to Write
Yesterday we were discussing how to present a set of recommendations in a report on redesigning and decolonizing the hiring process in an industry sector. Should we cast the recommended practices as short- and long-term goals or as new level and next level? Timeframe...
by Margot Carmichael Lester | Aug 17, 2022 | Blogs & Blogging, Content & Content Operations
For the last couple years, there's been a lot of chatter in healthcare -- and its marketing and brand journalism groups -- about representation, language and de-centering white people. To quote Lizzo, "it's about damn time". I read two articles this week that cover...
by Margot Carmichael Lester | Aug 2, 2022 | Content & Content Operations
Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...
by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | Mar 8, 2022 | Content & Content Operations
I'm going to keep this short. If your approach to giving feedback is to couch your directives and desires as questions, you're hurting yourself and adding time to the process.* If you want content producers to add, change, delete, rethink -- whatever -- tell them to...
by Margot Carmichael Lester | Feb 2, 2022 | Content & Content Operations, Writing/How to Write
Glossaries are supposed to help us understand, but poorly constructed glossaries often hinder comprehension and creates frustration -- two feelings you don't want people to have when they interact with your organization. Luckily, making a good glossary isn't...
