Be a better rainmaker

Be a better rainmaker

Recently, we lost a regular customer in a round of layoffs and budget cuts. This left us with unexpected capacity for the rest of the quarter (and potentially beyond). It's easy to freak out when this happens and start spinning all kinds of unhelpful scenarios. I know...
30 insights from 30 years in business

30 insights from 30 years in business

It’s hard to believe that I’ve been an agency owner for almost half my life. This 12 March marked three decades since the end of my time as an FTE for someone else. I admit at the time I thought I’d freelance for a while till I found my next gig. But I got and stayed...
Financial Wellness Month: Tips for Freelancers

Financial Wellness Month: Tips for Freelancers

Every January, scads of people set resolutions or intentions for improving their physical and emotional health. January is also National Financial Wellness Month, so it's a good time to take a few steps to improve your financial health, too. Especially if you're...
Why I’m expanding during economic uncertainty

Why I’m expanding during economic uncertainty

When considering expenses, the key is to balance spending and investing.-- CEO Coach Jill James* With all sorts of economic uncertainties floating in the air, it's easy to think this is not the time to grow your skill set or your business. I certainly bought into that...
The impact of customer loyalty

The impact of customer loyalty

Customer loyalty is more than a feeling. It has tangible bottom-line impact. And that's why it's worth your time and effort to cultivate and maintain. We ran some numbers recently to look at the impact of customer loyalty on our operation. You can do the same whether...