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by | Jul 30, 2019 | Content & Content Operations, E'ship

We picked up a new client a while back, adding capacity to a busy PR team. My experience in journalism has always been a handy tool for PR writing, but what has really wowed the client was the quick turn-around we offer. Now they're sending us short pieces that need a...

July Action Item: Mid-year review

by | Jul 2, 2019 | E'ship, Process

Mid-year is a logical time to review, retool and recommit. Mid-Year Review Take a look back at the what you did during the first half of the year. What worked? What didn't? What were the big learnings? What could you change to increase the odds of success in the...

Business Development: Just ask

by | Jun 25, 2019 | E'ship

We often miss opportunities for more business because we don't ask. Yesterday I met a client for drinks. It was strictly social -- I was in town and had some time on my hands. While we were catching up, I asked what she was working. She mentioned having trouble...

#SmallBusiness Advice & #HurricanePrep

by | May 7, 2019 | E'ship

In a weird confluence of events, it's both National Small Business Week and Hurricane Preparedness Week. And it just so happens we've got lots of content to help you observe both! Tips from a Veteran Small Business Owner Growing up in my parents' small business, I...

Why I’m an activist CEO

by | Apr 2, 2019 | E'ship

Each month, I take some time off for CEO activism and advocacy. Activities have included representing at a judicial redistricting hearing, attending a gun reform rally, delivering workshops on advocacy writing, and lobbying. Last month, I went to the N.C. Legislature...