The impact of customer loyalty

The impact of customer loyalty

Customer loyalty is more than a feeling. It has tangible bottom-line impact. And that's why it's worth your time and effort to cultivate and maintain. We ran some numbers recently to look at the impact of customer loyalty on our operation. You can do the same whether...

Add value

We picked up a new client a while back, adding capacity to a busy PR team. My experience in journalism has always been a handy tool for PR writing, but what has really wowed the client was the quick turn-around we offer. Now they're sending us short pieces that need a...

July Action Item: Mid-year review

Mid-year is a logical time to review, retool and recommit. Mid-Year Review Take a look back at the what you did during the first half of the year. What worked? What didn't? What were the big learnings? What could you change to increase the odds of success in the...

Business Development: Just ask

We often miss opportunities for more business because we don't ask. Yesterday I met a client for drinks. It was strictly social -- I was in town and had some time on my hands. While we were catching up, I asked what she was working. She mentioned having trouble...