by Margot Carmichael Lester | Apr 20, 2021 | E'ship
Customer loyalty is more than a feeling. It has tangible bottom-line impact. And that's why it's worth your time and effort to cultivate and maintain. We ran some numbers recently to look at the impact of customer loyalty on our operation. You can do the same whether...
by Margot Carmichael Lester | Aug 19, 2020 | Best Practice, E'ship
August is Black Business Month, creating a good opportunity for non-Black people to identify and access enterprises owned by Black people. Maybe, like me, you've committed to spending a percentage of your budget with Black-owned enterprises. The U.S. Small Business...
by Margot Carmichael Lester | Feb 20, 2020 | E'ship, Training & Workshops
It feels good to help other people be successful. So this week I took time away from the office for two events designed to advise and support entrepreneurs pitching their companies and graduate students looking for jobs. Executive Coaching: Investor and Business...
by Margot Carmichael Lester | Jul 30, 2019 | Content & Content Operations, E'ship
We picked up a new client a while back, adding capacity to a busy PR team. My experience in journalism has always been a handy tool for PR writing, but what has really wowed the client was the quick turn-around we offer. Now they're sending us short pieces that need a...
by Margot Carmichael Lester | Jul 2, 2019 | E'ship, Process
Mid-year is a logical time to review, retool and recommit. Mid-Year Review Take a look back at the what you did during the first half of the year. What worked? What didn't? What were the big learnings? What could you change to increase the odds of success in the...
by Margot Carmichael Lester | Jun 25, 2019 | E'ship
We often miss opportunities for more business because we don't ask. Yesterday I met a client for drinks. It was strictly social -- I was in town and had some time on my hands. While we were catching up, I asked what she was working. She mentioned having trouble...
