by Margot Carmichael Lester | Apr 2, 2019 | E'ship
Each month, I take some time off for CEO activism and advocacy. Activities have included representing at a judicial redistricting hearing, attending a gun reform rally, delivering workshops on advocacy writing, and lobbying. Last month, I went to the N.C. Legislature...
by Margot Carmichael Lester | Mar 12, 2019 | E'ship
26 years ago today was my last as a full-time employee for someone else. I left the Kenan-Flagler Business School at UNC to start my own business, what is now The Word Factory. A few tips for those of you considering a similar move: Do the math. Before you cut the...
by Margot Carmichael Lester | Jan 8, 2019 | E'ship, Writing/How to Write
Most of us are tempted to engage in the time-honored ritual of setting some New Year's resolutions. According to our friends over at Wikipedia, A New Year's resolution is a tradition, most common in the Western Hemisphere but also found in the Eastern Hemisphere, in...
by Margot Carmichael Lester | Mar 12, 2018 | E'ship
A quarter of a century ago today, I left my job at as marketing director for the Kenan-Flagler Business School to open my own consulting business. A lot has changed since then, giving me plenty of opportunities to learn some valuable new lessons on top of the ones I...
by Margot Carmichael Lester | Nov 21, 2016 | E'ship, Marketing, Advertising & Promotion
Small Business Saturday is a terrific way to tap into people's innate desires to shop closer to home and with people they know. It's most beneficial for retailers, its original promoters, but any local business can take advantage of the observance. We created...
by Margot Carmichael Lester | Nov 7, 2016 | Content & Content Operations, E'ship
Media companies like Vice and The New York Times are producing branded content and ads, raising the quality bar for everyone and adding more entrants to the already-crowded marketplace. There's always another content agency or freelancer out there ready to take your...
