by Margot Carmichael Lester | Jul 30, 2019 | Content & Content Operations, E'ship
We picked up a new client a while back, adding capacity to a busy PR team. My experience in journalism has always been a handy tool for PR writing, but what has really wowed the client was the quick turn-around we offer. Now they're sending us short pieces that need a...
by Margot Carmichael Lester | Jul 2, 2019 | E'ship, Process
Mid-year is a logical time to review, retool and recommit. Mid-Year Review Take a look back at the what you did during the first half of the year. What worked? What didn't? What were the big learnings? What could you change to increase the odds of success in the...
by Margot Carmichael Lester | Jun 25, 2019 | E'ship
We often miss opportunities for more business because we don't ask. Yesterday I met a client for drinks. It was strictly social -- I was in town and had some time on my hands. While we were catching up, I asked what she was working. She mentioned having trouble...
by Margot Carmichael Lester | May 7, 2019 | E'ship
In a weird confluence of events, it's both National Small Business Week and Hurricane Preparedness Week. And it just so happens we've got lots of content to help you observe both! Tips from a Veteran Small Business Owner Growing up in my parents' small business, I...
by Margot Carmichael Lester | Apr 2, 2019 | E'ship
Each month, I take some time off for CEO activism and advocacy. Activities have included representing at a judicial redistricting hearing, attending a gun reform rally, delivering workshops on advocacy writing, and lobbying. Last month, I went to the N.C. Legislature...
by Margot Carmichael Lester | Mar 12, 2019 | E'ship
26 years ago today was my last as a full-time employee for someone else. I left the Kenan-Flagler Business School at UNC to start my own business, what is now The Word Factory. A few tips for those of you considering a similar move: Do the math. Before you cut the...
