by Pete Andersen | Aug 3, 2021 | Guest Posts, Writing/How to Write
Updated July 2023 During a team training my colleague Pete and I did for one of our long-time clients, someone asked about the passive voice, which has always kind-of flummoxed me. Luckily, Pete swooped in to save the day with an explanation I liked so much I asked...
by Margot Lester | Oct 15, 2019 | Guest Posts
Photos are crucial for audience engagement. Getting the right shots requires strong collaboration between editorial and photography. I asked my friend and professional photographer Martha Hoelzer to share her advice for working with photographers. It's decorative...
by Margot Lester | Dec 11, 2018 | Guest Posts
...or any other holiday gathering It’s great to have a friend who’s also a professional image consultant with legit chops. Knowing we’re all a little stressed about holiday attire this time of year – what with holiday office parties and family gatherings looming, I...
by Margot Lester | Sep 29, 2014 | Content & Content Operations, Guest Posts, Writing/How to Write
To close out Be Kind to Writers & Editors Month, here are some tips for doing just that from writer and editor Braulio Agnese. I know firsthand that Braulio knows how to do this--he was my editor at Architect magazine for several years and was nothing but nice....
by Margot Lester | Sep 9, 2014 | Best Practice, Guest Posts, Process
It's International Strategic Thinking Month! In honor of the observance, here's a guest post from Gail Perry with the Balanced Scorecard Institute in Cary, NC. BSI works with organizations large and small around the world to help them define and execute better...
by Margot Lester | May 19, 2014 | Guest Posts
It's National Photography Month! So I asked a pro to share some tips for looking great when being photographed. I met Charles Gupton right out of college, when he was mostly shooting stills. Based in Raleigh, NC, Charles uncovers stories that resonate, then tells them...
