by admin | May 20, 2013 | Guest Posts, What-Not
When it's hotter than seven Hells and twice as humid, it can be hard to look good. So that's why I asked style expert Lee Heyward to give us some tips for looking cool in hot weather. She's also got some helpful tips for planning your conference wardrobe. Looking...
by Margot Carmichael Lester | May 6, 2013 | Best Practice, E'ship, Guest Posts, Marketing, Advertising & Promotion, Public Relations/PR practice
I met Liz Morris when she was pitching her company, Sanitation Creations, in the Carolina Challenge, which she won. Liz impressed me not only with the business idea (more about that here), but also with her presentation skills. It’s not everyone who can talk about...
by Margot Carmichael Lester | Feb 11, 2013 | Content & Content Operations, Guest Posts
It's Freelance Writers Appreciation Week! In observance of this auspicious occasion, I'll be posting special freelance-related content all week. When I started this company 20 years ago, most of my work was freelancing. Freelancers dream of long-term,...
by Margot Carmichael Lester | Jan 31, 2013 | Guest Posts, What-Not
To close out National Mentoring Month, here's a post from my friend, colleague and protégée Kristen Smith (that's us at a Carolina football game). She's a mentor in a local program for school kids. I asked her to share why she mentors in hopes it will inspire you to...
by admin | Jan 28, 2013 | Guest Posts, Public Relations/PR practice
There’s a right way and a wrong way to check in with writers and Katherine Swift gets it right. She only sends me pitches related to beats she knows I cover and she doesn't pepper me with them every other day. These smart check-ins mean I always read her pitches, and...
by admin | Jan 17, 2013 | E'ship, Guest Posts, Marketing, Advertising & Promotion
Today is Know Your Customer Day. I asked my pal Jeanne Hurlbert, a customer research expert, to share some tips for gaining insights on your prospects, customers and decision-makers. Making “Know Your Customer Day” Matter Why bother with “Know Your Customer Day?”...
