by Margot Carmichael Lester | Nov 2, 2021 | Writing/How to Write
It's Election Day here in Carrboro. One of the things I do every election cycle is write endorsement letters for candidates I support. These missives explain why I'm voting for a certain person and (hopefully) gives them additional context and confidence in casting...
by Margot Carmichael Lester | Sep 29, 2021 | Writing/How to Write
There are tons of examples of great thank-you letters to stakeholder donors. You probably have a bunch in your tax receipts file -- I know I do. But after decades of writing recommendation letters for students seeking admission to undergraduate and graduate programs,...
by Margot Carmichael Lester | Sep 24, 2021 | Writing/How to Write
If there’s one topic that engenders the most emotion with coaching and training clients, it’s the serial or Oxford comma. We don’t even agree on it here at The Word Factory. Seriously, if you looked at unedited copy from our group, you could narrow down who wrote it...
by Margot Carmichael Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Aug 18, 2021 | Training & Workshops, Writing/How to Write
Effective advocacy includes the voices of people directly involved in the cause. These "ambassadors" bring authentic, front-lines voices to outreach and are vital to successful advocacy campaigns. Some people love speaking at events and rallies, lobbying...
