by Margot Carmichael Lester | Jun 24, 2020 | Writing/How to Write
Many of us have been motivated to speak up and speak out about racial injustice, police brutality and health disparities. It's also Pride Month and a lot of us are also advocating for the rights of LGBTQIA community members. If you're anything like me, there are so...
by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
by Margot Carmichael Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...
by Margot Carmichael Lester | Mar 4, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Does the thought of grammar make you feel like this? via GIPHY A holiday that strikes fear in the hearts of many. Thanks to school, most of us have strong feelings about grammar. Fear. Loathing. Frustration. That's largely because we don't really do a great job of...
by Margot Carmichael Lester | Jan 14, 2020 | Writing/How to Write
Strategies for organizing your writing Getting organized isn't just a matter of clearing off your desk, filing papers or making better to-do lists (although those are important activities). Organizing our thoughts makes us faster and more effective writers. Flip...
by Margot Carmichael Lester | Dec 11, 2019 | Writing/How to Write
Writing reports as time-honored year-end activity as sipping egg nog lattes. Here's a strategy we use to make writing those missives easier and faster: The Position-Rationale-Proof Strategy©. The PRP helps us think through our ideas in the context of what we want to...
