by Margot Carmichael Lester | Jul 26, 2022 | Writing/How to Write
Reviews are some of the most popular user-generated content types. We love to review everything, from products and services to restaurants and amusements to trails and travel destinations. One thing we may not think about when writing reviews is accessibility --...
by Margot Carmichael Lester | May 31, 2022 | Writing/How to Write
Becoming a more effective communicator takes work. You certainly can do it yourself, studying good writing, trying to pick out the techniques that apply to your work, and getting feedback from friends and coworkers. Or you can hire a coach. In celebration of Effective...
by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write
We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
by Margot Carmichael Lester | Apr 12, 2022 | Writing/How to Write
How to write a better letter We've got all the advice you need for writing good cards and letters, especially of the thank-you variety. Check 'em out. Customer Experience: The power of a simple “thank you” Write a better “we want you back”...
by Margot Carmichael Lester | Apr 5, 2022 | Writing/How to Write
Essay writing can be one of the most challenging forms. Personally, I love it, but I'm weird like that. Because it's difficult, I ask all my coaching clients to create a swipe file of essays that speak to them. We talk about what makes them good and build a framework...
