by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write
We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
by Margot Carmichael Lester | Apr 12, 2022 | Writing/How to Write
How to write a better letter We've got all the advice you need for writing good cards and letters, especially of the thank-you variety. Check 'em out. Customer Experience: The power of a simple “thank you” Write a better “we want you back”...
by Margot Carmichael Lester | Apr 5, 2022 | Writing/How to Write
Essay writing can be one of the most challenging forms. Personally, I love it, but I'm weird like that. Because it's difficult, I ask all my coaching clients to create a swipe file of essays that speak to them. We talk about what makes them good and build a framework...
by Margot Carmichael Lester | Mar 15, 2022 | Blogs & Blogging, Writing/How to Write
March is International Ideas Month. We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3...
by Margot Carmichael Lester | Mar 2, 2022 | Writing/How to Write
March 4 is, apparently, National Grammar Appreciation Day. Grammar needs a day, I suppose. We take it for granted until somebody points out a grammatical error. And even then, do we actually appreciate it? Not really. That's in part because we don't really know what...
