by Margot Carmichael Lester | Aug 25, 2020 | Writing/How to Write
Everyone needs a toolbox of tricks to beat writer's block because pretty much all of us are writers of one sort or another these days. If you've ever had trouble starting a thank-you note, you're a writer and you know what I mean. I picked up a new tip a few weeks ago...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write
The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
by Margot Carmichael Lester | Jul 14, 2020 | Networking, Writing/How to Write
Technically, we're already in a recession, and as of this writing, the layoffs are starting (disturbingly, even in healthcare!). Lots of folks are tuning up their personal marketing content: LinkedIn profiles, résumés and stressing over cover-letter writing. These...
by Margot Carmichael Lester | Jun 24, 2020 | Writing/How to Write
Many of us have been motivated to speak up and speak out about racial injustice, police brutality and health disparities. It's also Pride Month and a lot of us are also advocating for the rights of LGBTQIA community members. If you're anything like me, there are so...
by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
