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How to: Write a better review

How to: Write a better review

by Margot Carmichael Lester | Jul 26, 2022 | Writing/How to Write

Reviews are some of the most popular user-generated content types. We love to review everything, from products and services to restaurants and amusements to trails and travel destinations. One thing we may not think about when writing reviews is accessibility --...
Effective Communications Month: Hire a writing coach

Effective Communications Month: Hire a writing coach

by Margot Carmichael Lester | May 31, 2022 | Writing/How to Write

Becoming a more effective communicator takes work. You certainly can do it yourself, studying good writing, trying to pick out the techniques that apply to your work, and getting feedback from friends and coworkers. Or you can hire a coach. In celebration of Effective...
Top 5 most valuable B2B content types

Top 5 most valuable B2B content types

by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
Beyond “oops”: How to come back from a miscue

Beyond “oops”: How to come back from a miscue

by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write

We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
Tips for National Card & Letter Writing Month

Tips for National Card & Letter Writing Month

by Margot Carmichael Lester | Apr 12, 2022 | Writing/How to Write

How to write a better letter We've got all the advice you need for writing good cards and letters, especially of the thank-you variety. Check 'em out. Customer Experience: The power of a simple “thank you” Write a better “we want you back”...
Best in show: Essay writing example

Best in show: Essay writing example

by Margot Carmichael Lester | Apr 5, 2022 | Writing/How to Write

Essay writing can be one of the most challenging forms. Personally, I love it, but I'm weird like that. Because it's difficult, I ask all my coaching clients to create a swipe file of essays that speak to them. We talk about what makes them good and build a framework...
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