by Margot Carmichael Lester | Sep 24, 2021 | Writing/How to Write
If there’s one topic that engenders the most emotion with coaching and training clients, it’s the serial or Oxford comma. We don’t even agree on it here at The Word Factory. Seriously, if you looked at unedited copy from our group, you could narrow down who wrote it...
by Margot Carmichael Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write
I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...
by Margot Carmichael Lester | Aug 18, 2021 | Training & Workshops, Writing/How to Write
Effective advocacy includes the voices of people directly involved in the cause. These "ambassadors" bring authentic, front-lines voices to outreach and are vital to successful advocacy campaigns. Some people love speaking at events and rallies, lobbying...
by Margot Carmichael Lester | Aug 11, 2021 | Writing/How to Write
One of the most misleading pieces of writing advice is "read a lot". It's not that it's untrue, it's just that it's too broad to really be helpful. Look, if you want to read a lot fiction, feel free. But it's unlikely to help you become a better memo writer, content...
by Pete Andersen | Aug 3, 2021 | Guest Posts, Writing/How to Write
A few weeks ago, my colleague Pete and I did a team writing training for one of our long-time clients. Someone asked about the passive voice, which has always kind-of flummoxed me. Luckily, Pete swooped in to save the day with an explanation I liked so much I asked...
