by Margot Carmichael Lester | Nov 22, 2022 | Best Practice, Writing/How to Write
There's all kinds of research out there that employees want to work for companies that share their values and support their lives. That's why your job ad copy should of course include the usual suspects -- general responsibilities, specific tasks and projects, salary,...
by Pete Andersen | Nov 15, 2022 | Writing/How to Write
There's a lot of advice out there for folks who want to write their personal histories or memoirs. A lot of it is crap. That's why Margot asked Peter Andersen to set the record straight. "Among his many talents, Pete is a gifted memoir whisperer," she explains. "When...
by Margot Carmichael Lester | Sep 27, 2022 | Content & Content Operations, Writing/How to Write
It always surprises people when I tell them that punctuation is one of the last things I think about when writing. Sure, I want things to be correct (although that desire brings its own baggage), but while I'm drafting I'm not futzing over whether I need a comma...
by Margot Carmichael Lester | Aug 30, 2022 | Content & Content Operations, Writing/How to Write
Yesterday we were discussing how to present a set of recommendations in a report on redesigning and decolonizing the hiring process in an industry sector. Should we cast the recommended practices as short- and long-term goals or as new level and next level? Timeframe...
by Margot Carmichael Lester | Jul 26, 2022 | Writing/How to Write
Reviews are some of the most popular user-generated content types. We love to review everything, from products and services to restaurants and amusements to trails and travel destinations. One thing we may not think about when writing reviews is accessibility --...
by Margot Carmichael Lester | May 31, 2022 | Writing/How to Write
Becoming a more effective communicator takes work. You certainly can do it yourself, studying good writing, trying to pick out the techniques that apply to your work, and getting feedback from friends and coworkers. Or you can hire a coach. In celebration of Effective...
