by Margot Carmichael Lester | Oct 13, 2020 | Writing/How to Write
Hannah Bennet and I haven't known each other long, but after talking to her for a bit, I knew she had a perspective on writing that we could all benefit from -- whether we're authoring a book, a report or a blog post. Et voilà! In this guest post, Hannah offers...
by Margot Carmichael Lester | Sep 29, 2020 | Writing/How to Write
Considering working with a writing coach to improve your skills and effectiveness? Great! Before you start your search, ask and answer these four questions to determine your specific needs and requirements and make it easier to find the right coach for you. Related...
by Margot Carmichael Lester | Aug 25, 2020 | Writing/How to Write
Everyone needs a toolbox of tricks to beat writer's block because pretty much all of us are writers of one sort or another these days. If you've ever had trouble starting a thank-you note, you're a writer and you know what I mean. I picked up a new tip a few weeks ago...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write
The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
by Margot Carmichael Lester | Jul 14, 2020 | Networking, Writing/How to Write
Technically, we're already in a recession, and as of this writing, the layoffs are starting (disturbingly, even in healthcare!). Lots of folks are tuning up their personal marketing content: LinkedIn profiles, résumés and stressing over cover-letter writing. These...
