by Margot Carmichael Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...
by Margot Carmichael Lester | Mar 4, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Does the thought of grammar make you feel like this? via GIPHY A holiday that strikes fear in the hearts of many. Thanks to school, most of us have strong feelings about grammar. Fear. Loathing. Frustration. That's largely because we don't really do a great job of...
by Margot Carmichael Lester | Jan 14, 2020 | Writing/How to Write
Strategies for organizing your writing Getting organized isn't just a matter of clearing off your desk, filing papers or making better to-do lists (although those are important activities). Organizing our thoughts makes us faster and more effective writers. Flip...
by Margot Carmichael Lester | Dec 11, 2019 | Writing/How to Write
Writing reports as time-honored year-end activity as sipping egg nog lattes. Here's a strategy we use to make writing those missives easier and faster: The Position-Rationale-Proof Strategy©. The PRP helps us think through our ideas in the context of what we want to...
by Margot Carmichael Lester | Dec 4, 2019 | Writing/How to Write
I'm superstitious and I'm always seeing "signs". I have to wear the same sweatshirt when Carolina plays basketball until we lose and then I switch. When I see a red-tailed hawk, I think it signals good luck. And when two good pieces about storytelling and a promo for...
by Margot Carmichael Lester | Nov 15, 2019 | Blogs & Blogging, Writing/How to Write
One of my favorite things is teaching others to write more persuasively to advocate for the things they care most about. This weekend, I'm taking my show on the road to the North Carolina AIDS Action Network's annual conference, Building Power Across the Spectrum, in...
