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Punctuation! Writing advice on commas and more.

Punctuation! Writing advice on commas and more.

by Margot Carmichael Lester | Sep 27, 2022 | Content & Content Operations, Writing/How to Write

It always surprises people when I tell them that punctuation is one of the last things I think about when writing. Sure, I want things to be correct (although that desire brings its own baggage), but while I'm drafting I'm not futzing over whether I need a comma...
Persuasive writing: Context & connotation matter

Persuasive writing: Context & connotation matter

by Margot Carmichael Lester | Aug 30, 2022 | Content & Content Operations, Writing/How to Write

Yesterday we were discussing how to present a set of recommendations in a report on redesigning and decolonizing the hiring process in an industry sector. Should we cast the recommended practices as short- and long-term goals or as new level and next level? Timeframe...
How to: Write a better review

How to: Write a better review

by Margot Carmichael Lester | Jul 26, 2022 | Writing/How to Write

Reviews are some of the most popular user-generated content types. We love to review everything, from products and services to restaurants and amusements to trails and travel destinations. One thing we may not think about when writing reviews is accessibility --...
Effective Communications Month: Hire a writing coach

Effective Communications Month: Hire a writing coach

by Margot Carmichael Lester | May 31, 2022 | Writing/How to Write

Becoming a more effective communicator takes work. You certainly can do it yourself, studying good writing, trying to pick out the techniques that apply to your work, and getting feedback from friends and coworkers. Or you can hire a coach. In celebration of Effective...
Top 5 most valuable B2B content types

Top 5 most valuable B2B content types

by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
Beyond “oops”: How to come back from a miscue

Beyond “oops”: How to come back from a miscue

by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write

We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
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