by Margot Carmichael Lester | Jul 28, 2021 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write
I love getting a break from brand journalism and content marketing to revisit my newspaper days and write feature story. Here's my latest for the International Cinematographers Guild Magazine, a behind-the-scenes look at the making of ZIWE, Showtime's break-out hit...
by Margot Carmichael Lester | May 19, 2021 | Writing/How to Write
Even people who make their bones writing every single day can get stymied when it comes to beginning a piece. I think some of that is because we all know the start of any story is the make-or-break point for engagement. If we don't hook you at the top it's really...
by Margot Carmichael Lester | May 12, 2021 | Training & Workshops, Writing/How to Write
You're busy. You probably don't think you have time to invest in nice-to-haves like professional development or personal coaching. I get that. But if you've got one hour, you can become a stronger, more influential and faster writer. I've been a professional writer...
by Margot Carmichael Lester | May 4, 2021 | Writing/How to Write
May 1 was Executive Coaching Day. If working with an executive writing or leadership communications coach is on your to-do list, check out this list of six questions to ask prospective consultants. Learn more about working with me to improve your effectiveness and...
by Margot Carmichael Lester | Mar 9, 2021 | Writing/How to Write
Ideas are powerful. That's why it's vital that we enhance our ability to nuture and present them to others. Check out these posts to get the tools and techniques you need to pitch and present your ideas. How to capture and convey the power of your ideas 2 ways to...
by Margot Carmichael Lester | Feb 17, 2021 | Writing/How to Write
One of the most common questions I get from coaching clients is, "how can I improve my writing quickly?" There are lots of answers to that question. Working on any of the 6 traits of good writing will improve your product. Picking the one tactic that would deliver the...
