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Tips for better business holiday cards

Tips for better business holiday cards

by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking

There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a message at the close of...
4 ways your business can support #SmallBusinessSaturday

4 ways your business can support #SmallBusinessSaturday

by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion

You don't have to be a small business to participate in #SmallBusinessSaturday (27 November) or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts (including...
How to be a vaccine influencer

How to be a vaccine influencer

by Margot Carmichael Lester | Jul 20, 2021 | Marketing, Advertising & Promotion

Getting people to change their minds about getting the COVID vaccine is vital to keeping the pandemic in check. But browbeating and shaming isn't going to do the job. This isn't exactly news. We've likely all experienced this influencer fail in our own lives. I know...
Content ideas for Women’s History Month

Content ideas for Women’s History Month

by Margot Carmichael Lester | Mar 3, 2021 | Content & Content Operations, Marketing, Advertising & Promotion

Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign. 3 content ideas for Women's History Month When you're ready,...
Don’t make this email mistake

Don’t make this email mistake

by Margot Carmichael Lester | Jan 13, 2021 | Marketing, Advertising & Promotion, Public Relations/PR practice

Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...
How to use business holiday cards

How to use business holiday cards

by Margot Carmichael Lester | Nov 24, 2020 | Marketing, Advertising & Promotion

Everything's different in 2020, but I'm willing to be that one thing that won't change is the sending of holiday cards. These missives aren't just nice gestures, they're good business. How to use business holiday cards to build your brand Here are four ways to boost...
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