by Margot Carmichael Lester | Sep 12, 2023 | Marketing, Advertising & Promotion
Small Business Saturday (#shopsmall) is a terrific opportunity to engage new customers, increase sales and reward your regulars. Capitalizing requires planning, though, and we see a lot of folks waiting till the last minute. We get it. The end of November seems so far...
by Margot Carmichael Lester | Mar 7, 2023 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Carmichael Lester | Jun 15, 2022 | Marketing, Advertising & Promotion
Are you a compassionate brand? We're thick in the season of observances. It starts with Mother's Day and graduation season and slides into Pride Month, Father's Day, Juneteenth and Independence Day (which really isn't -- see Juneteenth). Cause marketing challenges...
by Margot Carmichael Lester | May 24, 2022 | Marketing, Advertising & Promotion
A picture, as we know, is worth a thousand words. That means pictures *and* words are a super-powerful combination. Since May is National Photography Month, we collected all of our photo-related content in one place to help you upgrade your visual content. From...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
Updated October 2022 There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a...
by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion
Updated October 2022 You don't have to be a small business to participate in #SmallBusinessSaturday or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts...
