by Margot Carmichael Lester | Jun 15, 2022 | Marketing, Advertising & Promotion
Are you a compassionate brand? We're thick in the season of observances. It starts with Mother's Day and graduation season and slides into Pride Month, Father's Day, Juneteenth and Independence Day (which really isn't -- see Juneteenth). Cause marketing challenges...
by Margot Carmichael Lester | May 24, 2022 | Marketing, Advertising & Promotion
A picture, as we know, is worth a thousand words. That means pictures *and* words are a super-powerful combination. Since May is National Photography Month, we collected all of our photo-related content in one place to help you upgrade your visual content. From...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a message at the close of...
by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion
You don't have to be a small business to participate in #SmallBusinessSaturday (27 November) or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts (including...
by Margot Carmichael Lester | Jul 20, 2021 | Marketing, Advertising & Promotion
Getting people to change their minds about getting the COVID vaccine is vital to keeping the pandemic in check. But browbeating and shaming isn't going to do the job. This isn't exactly news. We've likely all experienced this influencer fail in our own lives. I know...
by Margot Carmichael Lester | Mar 3, 2021 | Content & Content Operations, Marketing, Advertising & Promotion
Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign. 3 content ideas for Women's History Month When you're ready,...
