by Margot Carmichael Lester | Jul 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
What is content? That's a question I've been getting since at least 2011, when I first took a swing at a definition of content on this blog. Though most of the technical things that make content haven't changed, the opportunities and platforms for content are changing...
by Margot Carmichael Lester | May 12, 2020 | Marketing, Advertising & Promotion
The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...
by Margot Carmichael Lester | Apr 28, 2020 | Marketing, Advertising & Promotion
We're all swimming in virtual meetings right now. We're all spending more time on Zoom calls, classes and webinars these days -- and that's something we don't expect to change much for the foreseeable future. So our creative director, Marc Borzelleca, created some...
by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Carmichael Lester | Feb 5, 2020 | Best Practice, Marketing, Advertising & Promotion
I've been a ROAD iD user for years, and this year I upgraded to a wristband model. Check out this fantastic packaging that my new gear arrived in: Example of terrific packaging from RoadID This isn't just packaging, it's content marketing, utilizing a blend of visual...
by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion
Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...
