by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Carmichael Lester | Feb 5, 2020 | Best Practice, Marketing, Advertising & Promotion
I've been a ROAD iD user for years, and this year I upgraded to a wristband model. Check out this fantastic packaging that my new gear arrived in: Example of terrific packaging from RoadID This isn't just packaging, it's content marketing, utilizing a blend of visual...
by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion
Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...
by Margot Carmichael Lester | Oct 29, 2019 | Marketing, Advertising & Promotion
Small Business Saturday is coming up soon. We all know the drill: Small business owners should be finalizing (or last-minute preparing) plans to promote their businesses. Get Small Business Saturday promotional ideas here.Marketing, advertising, PR and promotions...
by Margot Carmichael Lester | Oct 23, 2019 | Marketing, Advertising & Promotion
Visual content for cause marketing Design partner Marc Borzelleca and I collaborated to create social media content to help promote the 2019 ACA open enrollment period. Federal funding to market the sign-up opportunity has been slashed, so we're doing our part to get...
by Margot Carmichael Lester | Aug 6, 2019 | Marketing, Advertising & Promotion, Networking
Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together at the Carolina Union...
