by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion
Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...
by Margot Carmichael Lester | Oct 29, 2019 | Marketing, Advertising & Promotion
Small Business Saturday is coming up soon. We all know the drill: Small business owners should be finalizing (or last-minute preparing) plans to promote their businesses. Get Small Business Saturday promotional ideas here.Marketing, advertising, PR and promotions...
by Margot Carmichael Lester | Oct 23, 2019 | Marketing, Advertising & Promotion
Visual content for cause marketing Design partner Marc Borzelleca and I collaborated to create social media content to help promote the 2019 ACA open enrollment period. Federal funding to market the sign-up opportunity has been slashed, so we're doing our part to get...
by Margot Carmichael Lester | Aug 6, 2019 | Marketing, Advertising & Promotion, Networking
Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together at the Carolina Union...
by Margot Carmichael Lester | Apr 9, 2019 | Marketing, Advertising & Promotion
via GIPHY I was in college when I first had to fire someone. I was the ranking supervisor of the student team that ran the student union, and after several warnings by his direct supervisor, this employee was referred to me for not meeting the expectations laid out in...
by Margot Carmichael Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. Here's the holiday card I designed that was chosen for a charity card set: In the end, words won out over images and my...
