The Word Factory
  • About Us
  • Our Services
    • Content
    • Coaching
    • Consulting
    • Training
    • Speaking
    • Social Good
  • Our Clients
  • Our Blog
  • Contact Us
Select Page
Brand your Zoom virtual backgrounds

Brand your Zoom virtual backgrounds

by Margot Carmichael Lester | Apr 28, 2020 | Marketing, Advertising & Promotion

We're all spending more time on Zoom calls, classes and webinars these days -- and that's something we don't expect to change much for the foreseeable future. So our creative director, Marc Borzelleca, created some branded Zoom backgrounds for us to use. I'm...

Brand communications during a pandemic

by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion

The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...

Awesome packaging: ROAD iD

by Margot Carmichael Lester | Feb 5, 2020 | Best Practice, Marketing, Advertising & Promotion

I've been a ROAD iD user for years, and this year I upgraded to a wristband model. Check out this fantastic packaging that my new gear arrived in: Example of terrific packaging from RoadID This isn't just packaging, it's content marketing, utilizing a blend of visual...

Mini Case Study: A great round-up email

by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion

Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...

Small Business Saturday Prep

by Margot Carmichael Lester | Oct 29, 2019 | Marketing, Advertising & Promotion

Small Business Saturday is coming up soon. We all know the drill: Small business owners should be finalizing (or last-minute preparing) plans to promote their businesses. Get Small Business Saturday promotional ideas here.Marketing, advertising, PR and promotions...

Promoting Open Enrollment

by Margot Carmichael Lester | Oct 23, 2019 | Marketing, Advertising & Promotion

Visual content for cause marketing Design partner Marc Borzelleca and I collaborated to create social media content to help promote the 2019 ACA open enrollment period. Federal funding to market the sign-up opportunity has been slashed, so we're doing our part to get...
« Older Entries
Next Entries »

Search

Subscribe by RSS
Free Tips Right in Your Mailbox
Delivered by FeedBurner

Recent Posts

  • Our 2021 Corporate Social Justice Report
  • Don’t make this email mistake
  • Best advice from 2020

Categories

  • Be a Writer Like…
  • Best of Our Blog
  • Best Practice
  • Blogs & Blogging
  • Content & Content Operations
  • E'ship
  • Guest Posts
  • Marketing, Advertising & Promotion
  • Networking
  • Process
  • Public Relations/PR practice
  • Social Media
  • Training & Workshops
  • Uncategorized
  • What-Not
  • Work Samples from Margot Lester & The Word Factory Team
  • Writing/How to Write

Follow Us!

  • Twitter
Website By AndiSites, Inc.| All Rights Reserved | © 2020