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Content ideas for Women’s History Month

Content ideas for Women’s History Month

by Margot Carmichael Lester | Mar 3, 2021 | Content & Content Operations, Marketing, Advertising & Promotion

Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign. 3 content ideas for Women's History Month When you're ready,...
Don’t make this email mistake

Don’t make this email mistake

by Margot Carmichael Lester | Jan 13, 2021 | Marketing, Advertising & Promotion, Public Relations/PR practice

Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...
4 ways to use business holiday cards

4 ways to use business holiday cards

by Margot Carmichael Lester | Nov 24, 2020 | Marketing, Advertising & Promotion

Updated October 2022 4 reasons corporate holiday cards are worth the effort Here are four ways to boost your brand with end-of-year outreach: Build loyalty with glad tidings. In a year when many of us feel isolated, getting a nice note -- even from a business --...
Customer Experience: The power of a simple “thank you”

Customer Experience: The power of a simple “thank you”

by Margot Carmichael Lester | Oct 28, 2020 | Marketing, Advertising & Promotion

Customer experience is just a fancy way of saying, "be good to the people who shop with you". And as the child of small business owners, I take that stuff really seriously. My parents, who owned a gourmet grocery, wanted people to feel welcomed, encourage them to try...
Corporate social justice: Lo & Behold Naturals

Corporate social justice: Lo & Behold Naturals

by Margot Carmichael Lester | Jul 21, 2020 | Marketing, Advertising & Promotion

Lots of white-owned companies are evaluating their activities and being more proactive in dismantling racism. For some white small business owners, however, speaking up and taking action may feel inconsequential or even scary. To help these enterprises, I’ll...
Broaden your view of content marketing

Broaden your view of content marketing

by Margot Carmichael Lester | Jul 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion

What is content? That's a question I've been getting since at least 2011, when I first took a swing at a definition of content on this blog. Though most of the technical things that make content haven't changed, the opportunities and platforms for content are changing...
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