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How to be a vaccine influencer

How to be a vaccine influencer

by Margot Carmichael Lester | Jul 20, 2021 | Marketing, Advertising & Promotion

Getting people to change their minds about getting the COVID vaccine is vital to keeping the pandemic in check. But browbeating and shaming isn't going to do the job. This isn't exactly news. We've likely all experienced this influencer fail in our own lives. I know...
Content ideas for Women’s History Month

Content ideas for Women’s History Month

by Margot Carmichael Lester | Mar 3, 2021 | Content & Content Operations, Marketing, Advertising & Promotion

Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign. 3 content ideas for Women's History Month When you're ready,...
Don’t make this email mistake

Don’t make this email mistake

by Margot Carmichael Lester | Jan 13, 2021 | Marketing, Advertising & Promotion, Public Relations/PR practice

Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...
4 ways to use business holiday cards

4 ways to use business holiday cards

by Margot Carmichael Lester | Nov 24, 2020 | Marketing, Advertising & Promotion

Updated October 2022 4 reasons corporate holiday cards are worth the effort Here are four ways to boost your brand with end-of-year outreach: Build loyalty with glad tidings. In a year when many of us feel isolated, getting a nice note -- even from a business --...
Customer Experience: The power of a simple “thank you”

Customer Experience: The power of a simple “thank you”

by Margot Carmichael Lester | Oct 28, 2020 | Marketing, Advertising & Promotion

Customer experience is just a fancy way of saying, "be good to the people who shop with you". And as the child of small business owners, I take that stuff really seriously. My parents, who owned a gourmet grocery, wanted people to feel welcomed, encourage them to try...
Corporate social justice: Lo & Behold Naturals

Corporate social justice: Lo & Behold Naturals

by Margot Carmichael Lester | Jul 21, 2020 | Marketing, Advertising & Promotion

Lots of white-owned companies are evaluating their activities and being more proactive in dismantling racism. For some white small business owners, however, speaking up and taking action may feel inconsequential or even scary. To help these enterprises, I’ll...
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