by Margot Lester | What-Not
Sometimes the best way to inspire others to support your organization isn't to ask, it's to show. Here's an example of a supporter story for a land conservancy. Lots of nonprofits spotlight volunteers, donors and other supporters. These profiles acknowledge important...
by Margot Lester | What-Not
Becoming a more effective writer (and communicator) is as easy as switching drab vocab for worthier ones that do the work of entire phrases. Lemme show you how. Back when I was working for the local business paper, I played a game with my editor. Into every article,...
by Margot Lester | What-Not
Using AI to write first drafts? I've updated my revision playbook with specific guidance for tuning up what the model churns out. Download the free guide now! (The tips work great for those of you still writing your own stuff, too!) For the last four years, I've led a...
by Margot Lester | What-Not
If you're having trouble navigating ecogrief or identifying meaningful ways to engage in climate action, check out Climate Wayfinding. Let me tell you why. Many of us want to do something about climate change — and about our grief over it — but finding a place to...
by Margot Lester | What-Not
Humans are curious beings who want to know how to do things, including in emergencies. Let's look at 2 examples of how-to content that serves these motivations. I volunteer for the South Orange Rescue Squad, helping them spread the word about their work. One of my...
by Margot Lester | What-Not
Looking for ways to observe Earth Day?* Here are several ideas for all ages to deepen your connection to our planet, including drawing, journaling and noticing! I spend a lot of time getting people engaged with our planet. These are some of my favorite activities. Get...
