by Margot Carmichael Lester | Jun 4, 2019 | What-Not
A lot of businesses leverage Pride Month to slap rainbows on their stuff and ride the feel-good wave. That's the corporate equivalent of slacktivism if you ask me. Yeah, I like a rainbow image as much as the next CEO (like the short vid I shot in the Castro BART...
by Margot Carmichael Lester | Jan 22, 2019 | What-Not
It's no secret I'm an activist CEO. From my work against North Carolina's Amendment One and HR 2 to my advocacy for affordable healthcare and people living with HIV and AIDS — my causes are my company's. That's why I sat down on Martin Luther King Jr. Day and pledged...
by Margot Carmichael Lester | Dec 3, 2018 | What-Not
I work with a bunch of current and former journalists, so most of our gifts revolve around newsroom clichés like coffee, booze and baked goods. It's hard to go wrong. But those may not be criteria that work for you. So I've come up with a short list of holiday gifts...
by Margot Carmichael Lester | Oct 29, 2018 | What-Not
via GIPHY It's been a scary, heart-wrenching week — longer than that for some of us. Let's do better by each other and ourselves. Here's a gentle reminder to practice a little more patience and kindness when communicating with the people you work with and the...
by Margot Carmichael Lester | Aug 13, 2018 | Marketing, Advertising & Promotion, What-Not
Conference Success Tips for Content Marketing World Use these tips to optimize your experience at CMWorld (or any other huge conference or convention). 1. Have a Plan B. Sessions fill up fast, so I always have a Plan B. Choose a second or third option as a back-up so...
by Margot Carmichael Lester | Aug 7, 2018 | What-Not, Writing/How to Write
https://www.thewordfactory.com/wp-content/uploads/2018/08/IMG_1192.m4v When I'm coaching writers or training up teams, a common complaint I hear is "it doesn't flow". There are two sources of flow issues, and they require different strategies to address: logical and...
