by Margot Carmichael Lester | Dec 3, 2018 | What-Not
I work with a bunch of current and former journalists, so most of our gifts revolve around newsroom clichés like coffee, booze and baked goods. It's hard to go wrong. But those may not be criteria that work for you. So I've come up with a short list of holiday gifts...
by Margot Carmichael Lester | Oct 29, 2018 | What-Not
via GIPHY It's been a scary, heart-wrenching week — longer than that for some of us. Let's do better by each other and ourselves. Here's a gentle reminder to practice a little more patience and kindness when communicating with the people you work with and the...
by Margot Carmichael Lester | Aug 13, 2018 | Marketing, Advertising & Promotion, What-Not
Conference Success Tips for Content Marketing World Use these tips to optimize your experience at CMWorld (or any other huge conference or convention). 1. Have a Plan B. Sessions fill up fast, so I always have a Plan B. Choose a second or third option as a back-up so...
by Margot Carmichael Lester | Aug 7, 2018 | What-Not, Writing/How to Write
https://www.thewordfactory.com/wp-content/uploads/2018/08/IMG_1192.m4v When I'm coaching writers or training up teams, a common complaint I hear is "it doesn't flow". There are two sources of flow issues, and they require different strategies to address: logical and...
by Margot Carmichael Lester | Jun 4, 2018 | Content & Content Operations, What-Not
I'm noticing a disappointing trend toward sloppy personalization of fundraising appeals I'm getting lately. Just in the last month, I've gotten three from organizations I'm close to: The first, from my husband's alma mater, listed us a Margot & Steve Lester. I'm...
by Margot Carmichael Lester | Apr 16, 2018 | What-Not, Writing/How to Write
Getting sources to talk for journalistic interviews is a perennial issue, whether you're a seasoned pro or just starting out. It's certainly among the most prevalent issues I'm asked about by young journalists, which is why I debuted a new session at the Spring...
