by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a message at the close of...
by Margot Carmichael Lester | Jul 14, 2020 | Networking, Writing/How to Write
Technically, we're already in a recession, and as of this writing, the layoffs are starting (disturbingly, even in healthcare!). Lots of folks are tuning up their personal marketing content: LinkedIn profiles, résumés and stressing over cover-letter writing. These...
by Margot Carmichael Lester | Aug 6, 2019 | Marketing, Advertising & Promotion, Networking
Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together at the Carolina Union...
by Margot Carmichael Lester | Apr 16, 2019 | Networking, Writing/How to Write
LinkedIn's a great resource, but like many assets, it needs your time and attention to continue performing. Recently I've been helping undergraduate and graduate students at the UNC Schools of Social Work and Public Health prepare their LinkedIn profiles for their job...
by Margot Carmichael Lester | Sep 4, 2017 | Content & Content Operations, Networking
The content industry's biggest event begins tomorrow! Throngs of us will descend on downtown Cleveland for Content Marketing World 2017. Here are a few strategies I've developed over the years to get the most from the big event (and any conference or trade show,...
by Margot Carmichael Lester | Jun 14, 2016 | E'ship, Networking
Last week I was on a panel with one of my early mentors, Robbie Hardy. It was a treat to be able to discuss her involvement in the beginning of my entrepreneurial career and to stand in testament to the results of all the hard work we both did during that time....
