by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2025 It's not a must-have, of course, but there are some good reasons for businesses and solopreneurs to send a message at the close of the year. 5 examples of business holiday card greetings It's a question that keeps a lot of us from sending...
by Margot Lester | Networking, Writing/How to Write
Updated August 2023 Lots of folks are tuning up their personal marketing content: LinkedIn profiles, résumés and stressing over cover-letter writing. These tasks -- though sometimes stress-inducing -- are a smart way to shore up your value to your current employer and...
by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2023 Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together...
by Margot Lester | Networking, Writing/How to Write
LinkedIn's a great resource, but like many assets, it needs your time and attention to continue performing. Here are some quick ways to upgrade your LinkedIn profile. Click for larger view Optimize Profile Sections A. Headline: 120 characters. Tell us about you...
by Margot Lester | Content & Content Operations, Networking
The content industry's biggest event begins tomorrow! Throngs of us will descend on downtown Cleveland for Content Marketing World 2017. Here are a few strategies I've developed over the years to get the most from the big event (and any conference or trade show,...
by Margot Lester | E'ship, Networking
Last week I was on a panel with one of my early mentors, Robbie Hardy. It was a treat to be able to discuss her involvement in the beginning of my entrepreneurial career and to stand in testament to the results of all the hard work we both did during that time....
