by Margot Carmichael Lester | Apr 30, 2019 | Process, Writing/How to Write
It's not easy to reject someone's proposal, which is probably why so many of us take the "just rip it off" tack and say, "Sorry, we decided to go with someone else". I get it, really, I do. But I'm asking you to give that up. Here's why. We're not as sensitive as you...
by Margot Carmichael Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. The image on the left is an illustration of mine that chosen for a charity card set back then. The image on the right is a...
by Margot Carmichael Lester | Dec 4, 2017 | Process, Writing/How to Write
'Tis the season! And not just for gift-giving and tasty food. The close of the year also brings monthly and year-end reports for work. Joy! Report writing doesn't have to be a total lump of coal. Here are some quick tips to help you make the process easier and the end...
by Margot Carmichael Lester | Jul 17, 2017 | Marketing, Advertising & Promotion, Process
Want to get more from your content agencies/freelancers? Give them more context. If you're just handing some terms or topics to your content agency or freelancers and telling them to get to work, chances are good you're creating a workflow that...
by Margot Carmichael Lester | May 22, 2017 | Process, Training & Workshops
Sometimes it's hard to explain abstract concepts in words. This is especially true when we're trying to grasp where an organization or brand is now, where it wants to go or what it wants to be, or what the world looks like when the organization fulfills its mission....
by Margot Carmichael Lester | Apr 10, 2017 | Process
"There is news, and there is everything else that isn't news. There is no fake news." - @margot_lester #nhsjc — Conner Davis (@connerdavis27) April 8, 2017 Figuring out how to spot deliberately misleading information, also known as "fake news" or "alternative facts",...
