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The perils of telling tales out of school

The perils of telling tales out of school

by Margot Carmichael Lester | Jun 23, 2021 | Public Relations/PR practice

Yesterday I sat in front of a woman who was kvetching to a colleague about the situation at her office -- in her normal speaking volume. She mentioned her own first name, the company's name and then started talking about missed new product delivery targets, a...
Resources for thought leadership

Resources for thought leadership

by Margot Carmichael Lester | Apr 27, 2021 | Public Relations/PR practice

Everybody's talking about thought leadership these days. We create periodic recommendations on platforms worth considering for folks getting started with their initiatives. If you're already executing a thought-leadership strategy, you're likely familiar with these...
Don’t make this email mistake

Don’t make this email mistake

by Margot Carmichael Lester | Jan 13, 2021 | Marketing, Advertising & Promotion, Public Relations/PR practice

Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...

Recommended Reading: COVID-19

by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice

There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...

Communicating about COVID-19

by Margot Carmichael Lester | Mar 10, 2020 | Best Practice, Public Relations/PR practice

For high-touch (literally) businesses like salons and fitness studios, or high-occupancy businesses like airlines, communicating about COVID-19 is a requirement. Here's a great example of how to do that from barre3 Chapel Hill, where I work out twice a week. What's...

How to write an authentic apology

by Margot Carmichael Lester | Aug 27, 2019 | Public Relations/PR practice, Social Media

Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What's good about this apology? It's concise and written in plain...
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