by Margot Lester | Blogs & Blogging, Content & Content Operations, Public Relations/PR practice
Is Your Brand Making the Connection Between Climate and Care? I know we all have a lot on our plates right now. It’s spring conference season. We’re sliding toward mid-year or fiscal year-end. Maybe you’re just distracted by AI. I’m going to scootch some of those...
by Margot Lester | Public Relations/PR practice
When we're trying to convince someone to change a mindset or behavior, it's tempting to lean on data. There's a bunch of reasons for this, including our own bias as the influencers. We believe in what we're saying, so data that supports our PoV makes us feel smart,...
by Margot Lester | Public Relations/PR practice
Updated July 2023 Yesterday I sat in front of a woman who was kvetching to a colleague about the situation at her office -- at normal speaking volume. She mentioned her own first name, the company's name and then started talking about missed new product delivery...
by Margot Lester | Public Relations/PR practice
Everybody's talking about thought leadership these days. We create periodic recommendations on platforms worth considering for folks getting started with their initiatives. If you're already executing a thought-leadership strategy, you're likely familiar with these...
by Margot Lester | Marketing, Advertising & Promotion, Public Relations/PR practice
Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...
by Margot Lester | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
