by Margot Carmichael Lester | Apr 14, 2020 | Social Media
Our in-house MD, Ben Hippen, has been creating visual content related to the novel coronavirus. We're sharing it here with the hope that it helps you feel more informed and safer. If you find the content useful, feel free to post any of the assets (or the links to...
by Margot Carmichael Lester | Aug 27, 2019 | Public Relations/PR practice, Social Media
Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What's good about this apology? It's concise and written in plain...
by Margot Carmichael Lester | Jan 29, 2019 | Content & Content Operations, Social Media
We all want to amplify our content marketing and boost audience acquisition. One easy way to do that is to engage SMEs -- internal and external -- when the content is live. It seems so simple, yet many of us aren't taking advantage of this opportunity. How to engage...
by Margot Carmichael Lester | Jun 18, 2018 | Marketing, Advertising & Promotion, Social Media
Here's a great brand social responsibility example for you. I've been watching body-positive marketing since a presentation by the Dove team a few years ago. It's of interest to me for a lot of reasons, not the least of which is that while I'm as tall as most models,...
by Margot Carmichael Lester | Nov 20, 2017 | Social Media
Ugh. This Tweet got my attention for all the wrong reasons. I feel so bad for this young woman. We can avoid visual content and social media image fails with three handy reminders: Choose photos wisely. Crop judiciously. Use a preview tool...
by Margot Carmichael Lester | May 8, 2017 | Content & Content Operations, Marketing, Advertising & Promotion, Social Media
According to a Gartner report from late last year, 36% of marketing leaders have deployed internal brand advocacy or employee ambassador programs, and another 27% plan to implement one this year. The Gartner team suggests that one of the key drivers of this increased...
