by Margot Lester | Social Media, Work Samples
One of my jobs as a volunteer for the South Orange (NC) Rescue Squad is digital advocacy and outreach. This year, I created a holiday fire and kitchen safety package with our community education lead, Caroline Williams. It's pegged of a piece of big-rock content -- an...
by Margot Lester | Social Media
Giving back is an important activity for any business. Serving on boards and committees, producing creative and making donations are some of the ways businesses can support organizations and causes they care about. This year, we donated fund-raising creative to the...
by Margot Lester | Social Media
Our in-house MD, Ben Hippen, has been creating visual content related to the novel coronavirus. We're sharing it here with the hope that it helps you feel more informed and safer. If you find the content useful, feel free to post any of the assets (or the links to...
by Margot Lester | Public Relations/PR practice, Social Media
Updated December 2023 Gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What's good about this apology? It's concise and written in...
by Margot Lester | Content & Content Operations, Social Media
We all want to amplify our content marketing and boost audience acquisition. One easy way to do that is to engage SMEs -- internal and external -- when the content is live. It seems so simple, yet many of us aren't taking advantage of this opportunity. How to engage...
by Margot Lester | Marketing, Advertising & Promotion, Social Media
Here's a great brand social responsibility example for you. I've been watching body-positive marketing since a presentation by the Dove team a few years ago. It's of interest to me for a lot of reasons, not the least of which is that while I'm as tall as most models,...
