by Margot Lester | May 8, 2017 | Content & Content Operations, Marketing, Advertising & Promotion, Social Media
Updated November 2020 According to a 2016 Gartner report, 36% of marketing leaders have deployed internal brand advocacy or employee ambassador programs, and another 27% plan to implement one this year. The Gartner team suggests that one of the key drivers of this...
by Margot Lester | Mar 13, 2017 | Social Media, Training & Workshops
One of the best parts of my job is traveling around the country helping nonprofits and advocacy groups communicate more effectively with supporters, activists and others. Social Media for Nonprofits Tomorrow, I present to the New Director Academy, a great program at...
by Margot Lester | Feb 27, 2017 | Social Media
Is your social team ready to respond? Probably not. For two awards shows in a row, pre-made montages included the wrong image of an honoree, and in one case, a misspelled name. But that's not the news story. After all, mistakes happen. The story is the lack of rapid...
by Margot Lester | Aug 11, 2014 | Social Media
A few interesting data points from the Vocus State of Public Relations 2014 report, released earlier this summer: 78 percent of respondents (325 mid- and senior-level marketing and PR professionals) use social to share content 58 percent use social to follow trends 50...
by Margot Lester | Jul 7, 2014 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Social Media, Writing/How to Write
Updated September 2023 For the longest time, I've been relying on models to show colleagues and clients the results were trying to achieve in our work. The purpose is always to use these exemplars as a guide, not to copy them wholesale. Models are incredibly helpful...
by Margot Lester | May 22, 2014 | Marketing, Advertising & Promotion, Social Media
I had the pleasure of meeting Ford's Scott Monty a few times and getting his take on social media and brand marketing. If you, like me, follow him on +ScottMonty and @ScottMonty, you've doubtless benefited from his keen insights and thought leadership. And if you...
