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Writing about television: 2022 Emmy Nominations

Writing about television: 2022 Emmy Nominations

by Margot Carmichael Lester | Jul 14, 2022 | Work Samples from Margot Lester & The Word Factory Team

One of the places business gets done in Los Angeles is the dog park. A few days after relocating to Hollywood in the late 1990s, Ursa, my black lab-Basset hound, and I ventured to the Laurel Canyon Dog Park, nestled along Mulholland Drive a couple miles above our...
Brand journalism: union communications

Brand journalism: union communications

by Margot Carmichael Lester | Jun 22, 2022 | Work Samples from Margot Lester & The Word Factory Team

One of the most fun clients we have is the International Cinematographers Guild. That's the union of folks who shoot the ads, movies, tv shows, etc., we love. (It also includes publicists and unit photographers.) For years, I've looked forward to my assignment for the...
Writing Samples: Personal finance topics

Writing Samples: Personal finance topics

by Margot Carmichael Lester | Feb 9, 2022 | Work Samples from Margot Lester & The Word Factory Team

One of my first gigs when I started my own business was stringing for several financial outlets, including Market News Service and Money magazine. Some reporting was about financial markets and institutional investing, and some was about personal finance. Over the...
Profiles in activism: social justice, innovation and skill

Profiles in activism: social justice, innovation and skill

by Margot Carmichael Lester | Dec 16, 2021 | Work Samples from Margot Lester & The Word Factory Team

For more than a decade, I've profiled members of the International Cinematographers Guild for the Generation NEXT package, one of the most popular features of the year. It's always an honor to share the stories of talented folks. This year, the opportunity was even...
Feature writing example: Late-Late Night

Feature writing example: Late-Late Night

by Margot Carmichael Lester | Jul 28, 2021 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write

I love getting a break from brand journalism and content marketing to revisit my newspaper days and write feature story. Here's my latest for the International Cinematographers Guild Magazine, a behind-the-scenes look at the making of ZIWE, Showtime's break-out hit...
Resources for family caregivers

Resources for family caregivers

by Margot Carmichael Lester | Mar 24, 2021 | Work Samples from Margot Lester & The Word Factory Team

Many of us are caring for aging parents -- some who are independent, some residing in assisted living communities and others living at home with us. It's a role that's as rewarding as it is challenging. We know this firsthand here at The Word Factory. Some team mebers...
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