by Margot Carmichael Lester | Jul 28, 2021 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write
I love getting a break from brand journalism and content marketing to revisit my newspaper days and write feature story. Here's my latest for the International Cinematographers Guild Magazine, a behind-the-scenes look at the making of ZIWE, Showtime's break-out hit...
by Margot Carmichael Lester | Mar 24, 2021 | Work Samples from Margot Lester & The Word Factory Team
Many of us are caring for aging parents -- some who are independent, some residing in assisted living communities and others living at home with us. It's a role that's as rewarding as it is challenging. We know this firsthand here at The Word Factory. Some team mebers...
by Margot Carmichael Lester | Oct 8, 2020 | Work Samples from Margot Lester & The Word Factory Team
I love writing for the International Cinematographers Guild. Here's my latest, conveniently pegged to spooky season and Halloween. Fly By Night, a behind the scenes look at the making of Hulu's Monsterland (starts on page...
by Margot Carmichael Lester | Jun 14, 2019 | Work Samples from Margot Lester & The Word Factory Team
I like the show On My Block a lot, so it was a kick to cover it for the ICG Magazine. During the interviews, I realized I had some great stuff about the importance of diversity and inclusion. I pitched a straight Q&A on the topic to the editor, and it was...
by Margot Carmichael Lester | Mar 8, 2018 | Work Samples from Margot Lester & The Word Factory Team
Most content marketers only think of email in terms of marketing and communication. But email is the number-one pathway cyber thugs use to unleash malware, commit fraud and otherwise screw up our business and personal lives. These are the scary facts my team...
by Margot Carmichael Lester | Mar 2, 2018 | Work Samples from Margot Lester & The Word Factory Team
Sometimes, the work you do has additional value. This assignment for Philips Lifeline is one of those times. I researched and wrote two articles about seniors' emergency room visits. One's aimed at seniors to help them prepare for and recuperate from a trip to the...
