Shameless Promotion Month

September is Shameless Promotion Month! Here are some tips to help you promote yourself and your business: How to promote yourself without feeling icky Strategies for getting more from your networking Tips for working with the media How to build your reputation and...

How to use color to to drive action

I've corralled a team for a brand journalism initiative for the Staples Business Hub. We research and write articles on everything from assembling office furniture to strategies for handling common small business dilemmas. Here's one article from the package that's...

How not to piss off your audience

We’ve all made miscues before, some of us even on “the big stage”. So I’m trying to be compassionate about what appears to be a colossal screw-up by Cathryn Sloane, who penned Why Every Social Media Manager Should Be Under 25 and incited a web-based riot. She makes...