Here's a quick review of some major takeaways from Content Marketing World 2016, which wrapped up in Cleveland last week. I'll post more insights from the event in the coming weeks, so stay tuned! If you don't subscribe to this blog, you can sign up to have it delivered right to your inbox.

5 Big Ideas from Content Marketing World 2016

We know Robert Rose is right. Now we have to convince everyone else!

Here's your #CMWorld thought-starter for today, courtesy @Robert_Rose. pic.twitter.com/seKeGUNEM6

— The Word Factory (@Word_Factory) September 8, 2016

Ayat Shukairy charted the engagement journey.

 

Drew Davis reminded us that engagement isn't the goal:

Instead, let's focus on doing what Mitch Joel says:

Parting shot form #cmworld today from @mitchjoel! pic.twitter.com/yPfvL6oCyD

— The Word Factory (@Word_Factory) September 7, 2016

Which brings us to Andy Crestodina's one-sentence content marketing strategy: