Here's a quick review of some major takeaways from Content Marketing World 2016, which wrapped up in Cleveland last week. I'll post more insights from the event in the coming weeks, so stay tuned! If you don't subscribe to this blog, you can sign up to have it delivered right to your inbox.
5 Big Ideas from Content Marketing World 2016
We know Robert Rose is right. Now we have to convince everyone else!
— The Word Factory (@Word_Factory) September 8, 2016
Ayat Shukairy charted the engagement journey.
Drew Davis reminded us that engagement isn't the goal:
Instead, let's focus on doing what Mitch Joel says:
— The Word Factory (@Word_Factory) September 7, 2016
Which brings us to Andy Crestodina's one-sentence content marketing strategy: