Earlier this week, Steve and I presented at the Triangle AMA's Funnel Fuel Conference. Thanks to the wonderful Evan Carroll for putting us in the line-up.

One the many good data points I picked up at the conference was this on from Mark O'Brien of Newfangled:

To optimize your online content for maximum value to your business, you need to publish 2,ooo to 5,ooo words each month.

And that's not just any words, that's quality words, whether it's original prose or reposts of content you curate.

That factoid was a great set-up for our talk on how to improve engagement in written content. Here's our deck: