Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign.
3 content ideas for Women's History Month
When you're ready, here are three ideas for Women's History Month content:
- Groundbreaking women in your industry or specialty area. Don't just grab the first ones you find by Googling. Dig a little deeper to find some of the less-heralded. To ensure diversity, do specific research on BIPOC and LBTQ history-makers.
- Employees, clients and customers past and present who identify as women and have or are making history. You could do the same for a non-profit you or your organization supports.
- A historical issue cogent to your business that involves or impacts women. For instance, if you're a small business or startup, or target those enterprises as your main audience, you could do a feature on HR 5050, the Women's Business Ownership Act of 1988.
- A current issue impacting women that is important to you.
5 formats for Women's History Month content
These topics lend themselves to a lot of different content types. Here are five formatting ideas:
- Slide decks that show and tell; bonus points if you repurpose individual slides for social content
- Visual content specifically designed for social, like a multi-image Instagram post
- Round-up features or listicles, like this one we created for HealthcareSource for Black History Month
- Thought-leadership essays and opinion pieces advocating for women or policies/legislation that benefits women, like this one Jill James used for her weekly subscriber email
- Long-form content such as ebooks or white papers, like this one NAWBO published on HR 5050
Not able to pull this off right now? No problem. Mark your December calendar to start planning for Women's History Month and other heritage/history months for the year ahead.
The woman in the vintage photo is my granny, Memory Lee Aldridge Lester, circa 1915.
- Tribute to Cokie Roberts, a historically great woman
- How to create seasonal content
- The Power of Your Ideas: A playbook for creating thought-leadership and opinion content [DOWNLOAD]