Produce quality content marketing & brand journalism

by | Sep 26, 2016 | Content & Content Operations, Marketing, Advertising & Promotion

It will surprise none of you that quality was a hot topic at Content Marketing World 2016. After all, according to CMI/Marketing Profs data, producing quality content (stuff that's engaging and consistent) is a pain point for both B2B and B2C marketers:

a cool chart showing the challenges facing B2B content marketers a cool chart showing the challenges facing B2C content marketers

 

 

 

 

 

 

Quality takeaways from #CMWorld

Tip 1: Quality over quantity. Ayat Shukairy lays it out.

The-Word-Factory-Ayat-on-content-marketing

Tip 2: Set the standard. Bryan Rhoads suggests the bar.

Tip 3: Use insights to inform and deliver awesome. Doug Kessler on the seeds of quality content.

Tip 4: Deliver relevance. Andy Crestodina does that by focusing on questions.

My comment references the Content-Purpose-Audience© Strategy we use to outline questions, objections and concerns the audience might have. Learn more about driving quality and relevance with questions.

Andy-Crestodina-on-content-marketing-quality

Tip 5: Get insights and gain authority. Margaret Magnarelli on reliable external sources.

One way to improve content quality is to rely on reliable sources. #contentmarketing #brandjournalism

A photo posted by Margs (@margotlester) on

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