It will surprise none of you that quality was a hot topic at Content Marketing World 2016. After all, according to CMI/Marketing Profs data, producing quality content (stuff that's engaging and consistent) is a pain point for both B2B and B2C marketers:
Quality takeaways from #CMWorld
Tip 1: Quality over quantity. Ayat Shukairy lays it out.
Tip 2: Set the standard. Bryan Rhoads suggests the bar.
— The Word Factory (@Word_Factory) September 8, 2016
Tip 3: Use insights to inform and deliver awesome. Doug Kessler on the seeds of quality content.
— The Word Factory (@Word_Factory) September 23, 2016
Tip 4: Deliver relevance. Andy Crestodina does that by focusing on questions.
My comment references the Content-Purpose-Audience© Strategy we use to outline questions, objections and concerns the audience might have. Learn more about driving quality and relevance with questions.