I had a blast at the 2016 High Five Conference in Raleigh, NC. Here are a few key take-aways.
Content Marketing Ideas & Inspiration from #high5Conf
We get blinded by technology and forget why we're here—it's about being a real human being. We need to return to the basic fundamentals of communication. — Scott Monty
Amazing notes by Christie Montague (https://christiemontague.com/)
Tell better stories with richer insights. — Ann Handley
Background: Ann cited Slack as a brand getting this right.
My 2¢ worth: Storytelling: Less tell, more show
A true generalist trumps a specialist. — Chris Moody
A stakeholder is anyone who can throw a wrench and sideline your whole project. — Melissa Eggleston
Background: Melissa's slide deck: What Analytics Won't Tell You: Get Essential Insights to Inform Content & Design
My 2¢ worth: How to know more about your customers & stakeholders
Negative feedback is the petri dish of content marketing success. — Jay Baer
Related Content:
- Big take-aways from #CMW15
- Global content marketing recap from #ISUM15 (a guest post for Lionbridge)
- How to drive content marketing engagement
- The elements of voice