Recent research  from nRelate shows the value of “related content”: Those articles, images and other assets that provide additional context or further information on the topic.

Seventy-six percent of adults online clicked on links to related content to learn more. And this kind of content is the second-most preferred way to discover information online. Just over one-quarter (28%) of content consumers find new content this way – second only to discovery via search. For what it’s worth, recommended links from Facebook friends were preferred by only 8 percent.

What does this mean for you?

Be sure to include links to other content in your library. Link to photos or videos that show your product/service in action, or to how-to instructions or other explanations. Links to testimonials count, too. Related content is an effective way to keep visitors on your site longer, improve their knowledge base, build loyalty to your brand and get additional referrals!

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