Must be something in the air because all this week people have been talking to me about wrangling their content as the list of possible distribution channels continues to change. We spend a lot of time thinking about how to push the right messages through the right channels in the right way to reach the right people.
To do that, we built a strategic content process. It's our road map to a faster, more efficient process of creating quality content matched to your operational objectives and your audience’s preferred sources of information. Here’s how we do it:
The result is a content management strategy that helps you reach your audience and your goals.