Empathy wasn't the only thing we were talking about at #CMWorld. Here's more great advice and insights for content marketers:
Yikes. We’re creating a ton. Is it valuable and usable tho? #CMWorld @BrennerMichael pic.twitter.com/YCqgNuJe6F
— June Pinyo (@junepinyo) September 4, 2018
“In our effort to make our content shorter, we’ve eliminated every element that makes it interesting. Attention is not a transaction. You cannot buy attention; it is earned over time.” -- Andrew Davis
Characters and moments create emotional hooks to help your audience remember your brand - @gartner @heathrpemberton #CMWORLD
— Diane Schwartz (@dianeschwartz) September 4, 2018
That’s our not-so-secret sauce. #brandjournalism #contentmarketing #CMWorld pic.twitter.com/dtdfNM2x5l
— The Word Factory (@Word_Factory) September 4, 2018
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