Your B2B & B2C CONtent SOURCE
I write, write, write so you don't have to.
I'm a journalist and corporate communicator who consults with and creates content for global healthcare and consumer brands, medium-sized companies and start-ups to inform audiences, drive sales, build loyalty and trust, and advance performance.
Clients bring me on to:
- Own or manage content verticals
- Launch, resurface/update or feed verticals and entire content libraries
- Expand in-house capacity or provide expertise unavailable internally
- Fill staffing gaps at the writer, editor and project manager level
- Provide editorial leadership and guidance for brand newsrooms and content marketing teams and projects
Scroll down to learn more about the different types of content I create.
Take a looK at MY work
Brand Journalism
Branded Blogs & Articles
I use my decades of professional researching, sourcing and writing/editing skills to nail one-off assignments, ongoing initiatives or major undertakings including thought leadership, advocacy and issues management.
Content Marketing
Case studies, web & mobile writing
Content marketing takes different forms—on your site, in apps, customer stories, case studies, landing pages, company descriptions, even staff bios. And I've been creating these content types for big brands and tiny start-ups since before your favorite intern was born.
Long-form Assets
White Papers, eBooks & Books
Long-form content is favored by customers who want to learn more or purchase, and by content marketers who want to establish credibility and trust. But these assets require a lot of time and expertise to produce. Turn it over to me. As a working journalist and research writer, I know how to get big projects done quickly and well.
Evergreen Content
Updates, revisions and increased search relevance
I'm your go-to when you need to create evergreen content—and when you need to jzush it up with historical optimization to boost ROI, drive organic search and support paid search.
Complex Content
Research & Technical Writing
Need someone comfortable with medical and scientific terminology, academic research or technical documentation? I've been honing my chops in these genres for decades. I've even got an MD on standby alongside experienced academic and tech writers.
Editorial Services
Revising, Editing & Proofreading
Writing is only part of telling your story. Well-crafted and current content is key. I'm a proven newsletter, magazine, newspaper and book editor who makes your writing even more effective. I’ve got AP Style down and I can learn your brand and industry standards fast.
Sales Support
Brochures, sell-sheets & sales aides
Your sales team deserves awesome content, too. I've created print and digital content for a range of companies and industries, including those in the complicated tech and heavily regulated medical and pharma sectors.
Visual Content
Infographics & Presentations
Infographics and presentations require a blend of solid research, potent writing and excellent design. I produce visual content that shows and tells without requiring a magnifying glass or endless scrolling. I co-create with the designer of your choosing or one of my regular collaborators.
Interested?
Reach Out
Like what you see? Want to learn more? Got a question? Get in touch!
From Our Clients
Margot and her team at The Word Factory are a content director's secret Swiss Army Knife when it comes to useful and thoughtful written content. She is a talented and well-connected journalist as well as a detail-oriented editor and cultivator of strong writers. At a time when many brands and sites settle for "unique" content to clear the lowest bar of SEO needs, Margot and her team deliver work of a higher caliber, full of credible sources, great data, stylish word-smithing and brand voice.
Margot's brilliant understanding of the decision-making process makes her a top communicator of complex ideas that need to be polished for human consumption. Her word-smithing skills are second to none and her ability to engage her reader with both passion and information makes her the best at what she does. Would hire, work with, and recommend to anyone.