One of the great things about being a journalist is all the stuff I get to learn. I joke that I'm great for about 5 minutes on a whole bunch of topics thanks to all the interviews I do. Makes me great at cocktail parties and wedding receptions.
I recently interviewed a group of super-talented marketing and design pros and a few smart small business owners for a series of articles on business holiday cards that's currently running on the Staples Business Hub. Here are 5 quick take-aways:
- It's never too early to start planning your holiday card.
- Print versus digital depends on your business and your customers. Choose the format that best reflects what your company's about and what your clientele prefers.
- There's nothing wrong with taking a non-traditional approach and avoiding holiday themes and colors--so long as that's what your business is about.
- You can inadvertently offend, so share preliminary concepts and designs with a group of trusted folks who'll tell you the truth.
- Get professional help if you don't have the talent internally. Your card should stand out for a good reason, not because it's the best "worst" card of the season.
Get more details--and actionable tips--from the articles:
- Holiday Face-Off: Should You Send Printed Cards or Digital Cards? Short answer: It depends.
- 4 Trends in Small Business Holiday Cards. Consider these trends as you brainstorm your holiday card.
- Small Business Holiday Cards: Your Design Tip Sheet. How to avoid sending the message, "You’re nothing but an account number to us, but happy holidays anyway.”