Happy Earth Day!

In honor of the observance, here's some eco-friendly content we've crafted for clients. These articles are full of green business tips and provide a great example for how to reuse established content for a new opportunity. That's what I call putting the green back in evergreen content.

Earth Day - This is a photo of a pretty jonquil from my garden

How to Create an Eco-Conscious Plan for Your Business | Staples

“With such limited resources, small businesses have to be innovative when it comes to cost savings and turning a profit,” explains Amanda Komar, Green Plus program manager for the Redwoods Group Foundation in Morrisville, NC. “Implementing eco-conscious practices helps you save money and make money, improves your brand, and sets you up not only to be environmentally sustainable, but financially sustainable, as well.” That’s why it pays to create an eco-plan for your small enterprise. Here’s how.

How to Green Your Commute | Monster

If we’ve learned anything from Al Gore, it is that each of us has a responsibility to protect Earth. But can your individual effort amount to much in the face of multinational polluters and doom-and-gloom projections? Sure, it can.  To get you started, here are some tips for making your work commute more environmentally friendly.

Rethink Recycling for Your Small Business | Staples

Reducing office waste can cut your disposal costs if you operate in a community that charges more for trash pickup than recycling, or issues fines for placing recyclables in trash containers. You might also benefit from rebates associated with take-back programs, which lower replacement costs. And that's just the beginning. Read more.

Developers cash in on wetland banks | Triangle Business Journal

This one's an oldie, but the practice is still followed, and this article appears in course-packs for several university courses! 

Real estate developers used to think of swamps, bogs and marshes as undevelopable wastelands. But with the recent interest in preserving natural areas and protecting watersheds, such areas have become bankable -- literally. Wetland, or mitigation, banking is a means of using land that might otherwise go undeveloped. Learn how.